How to create and manage a WhatsApp catalog for free?

Free WhatsApp catalog: How to create and manage it?

Free WhatsApp catalog: How to create and manage it?

As you surely know, among the best instant messaging platformsWithout a doubt, WhatsApp is one of the most important, known and used in the world today. And despite its well-known advantages or disadvantages, limitations or problems, it cannot be denied that it is an excellent means of promoting a business, so much so that there is a WhatsApp Business (Business).

Therefore, when creating and implementing a marketing strategy, sales through social networks (social selling), it can be more useful or the same as others like WeChat or Telegram. In addition, WhatsApp also allows you to include platforms such as Facebook, Instagram and TikTok, which is a great additional benefit. And as if that were not enough, it allows create and manage a "free WhatsApp catalog", which gives enormous potential when it comes to promoting, selling or buying products through said platform.

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The previously stated, that is, the success and acceptance of WhatsApp as a strategy and means of marketing a business, This can undoubtedly be easily verified when we visit the website of a business or its physical premises, and we find that among its many means of contact, both to buy how to sell, or to provide support and customer service, said messaging application is available for it.

So much so that the term has become popular WhatsApp marketing. To refer to the full potential (features and benefits) of said application, which are capable of making a person, company, brand or business, you can get closer to your current and potential customers to facilitate and generate the necessary effective sales between them.

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Related article:
How does WhatsApp make money if it's free?

Free WhatsApp catalog: How to create and manage it?

Free WhatsApp catalog: How to create and manage it?

What is a free WhatsApp catalog?

can be described to a free whatsapp catalog simply and clearly as a functionality or exclusive feature by WhatsApp Business that allows interested parties share products and services with your customers who are users of the WhatsApp application.

In addition, some interesting facts about this feature or functionality are as follows:

  1. It was released in the year 2020.
  2. The catalog allows you to add photographs of products or services (up to 500 articles or elements). In addition, information regarding its price, description, web link and product code to make the purchase.
  3. It is very easy to use, which is why any person (entrepreneur) or business can easily create the necessary catalogs, without further design knowledge or the help of third parties.
  4. It serves as an excellent complementary sales channel, ideal to work seamlessly with an online store, in such a way as to boost the growth of any online business.

Note: The option to add prices to a catalog is only available in some countries.

Quick guide to create and manage it successfully

Quick guide to create and manage it successfully

Create a catalog and add an item to it

The steps to follow to create a catalog for the first time and add a product or service at the same are:

  • We open the WhatsApp Business app.
  • At the top of the main view (Chat List) we must click on the More options icon (usually represented by 3 vertical points or the head of a vertical arrow).
  • Next, we must press the Catalog option directly if it is the web or desktop version, or first in the Business Tools option and then in the Catalog option, if it is the mobile version, to start the creation of a Catalog.
  • After created, we must proceed to click on Add a new article.
  • When creating a new article, we can add up to 10 images of it, in addition to entering the name of the product or service, and optional details, such as: Price, Description, Link to the website
    and the Code of the product or service.
  • To finish, we will only need to click on the Add to catalog option.

It is important to keep in mind about this procedure that the images that we upload for any product or service in any catalog, will be subject to prior review by WhatsApp in order to confirm that they comply with the platform trading policy. Therefore, if the result is positive, they will be automatically added to the catalog.

While, on the contrary, if some images are rejected, they will display a red exclamation point next to each rejected image. However, said rejection can be appealed several times (3), by clicking on the rejected article, and then clicking on Request another review and entering the reason given to appeal.

Control which items customers can and cannot see

Control which items customers can and cannot see

To control which items in a catalog can be hidden or seen For clients, the following steps must be followed:

  • We open the WhatsApp Business app.
  • Then click the More Options icon.
  • Next, we press the Catalog option.
  • Next, we click on any product or service, and then choose the Edit option and proceed to enable or disable the Hide item option.
  • Once the previous step has been completed, we must click Save to finish.

It is important to keep in mind about this procedure that, hidden items will still appear in our catalog manager with the icon on the image of the article. Whereas, for customers on the product detail page, a note will appear telling you that we have hidden the item.

Delete an item to the catalog

Delete an item to the catalog

The steps to follow to remove a product or service at the same are:

  • We open the WhatsApp Business app.
  • Then click the More Options icon.
  • Next, we press the Catalog option.
  • Next, we click on any product or service, and we go to the bottom of the section that contains the product details.
  • And to finish, we must click on Delete article and then press the OK option.
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Related article:
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In summary, WhatsApp is not only a great instant messaging platform with typical options (use of stickers) and advanced options (translation of messages in chats), but it has great business and marketing capabilities, thanks to its many other features, especially the use of the "Free WhatsApp catalog".

So if you are a WhatsApp business user Do not hesitate to try this great free tool to take advantage of your business and expand its reach among your current and potential customers. And if you need to know more about what has been explored today, we invite you to visit the following official link on today's topic.


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