TikTok has become one of the most popular social networks or applications among young people around the world. This social network has hundreds of millions of users worldwide, which is why it is presented as a good opportunity for brands and also influencers, who have business opportunities in it. This is something that is clear if you know how much is charged on TikTok.
One of the doubts of many users around the world is to be able to know how much is charged on TikTok. Luckily, we have an answer to this question, because many influencers on the platform itself have been in charge of revealing the amounts of money they obtain as a result of their presence and actions on it. A good way to get rid of doubts about it, after many rumors on this topic.
Despite being a fairly recent social network, TikTok's popularity and influence has grown by leaps and bounds. This is what has led many influencers to focus on it, especially aware of the enormous popularity that this application has among a young audience. This has also caused more and more brands to have a presence on the social network and to carry out specific campaigns on it.
Many influencers have revealed how much is charged on TikTok. It is one of the few times in which you have access to this type of data, which is not usually public. That a lot of money is generated in this social network is something already known, especially if last year there was already an influencer who obtained more than 5 million dollars thanks to her account on the platform. A total of 8 influencers have revealed how much is charged on TikTok.
The MacFarlands (2,6 million followers)
The MacFarlands are a family that decided to join the platform in 2019, just the year in which it began to gain strength in the market. This family accumulates more than 2,6 million followers on the social network, which has also been gaining importance in it. In fact, last year they became ambassadors for TikTok, in addition to hiring their own representative, something that makes clear the progress that their business and presence has had on the platform.
Due to its large number of followers, one of the doubts of many is how much is charged on TikTok when it has more than 2 million followers. This family's initial rates for branded content they ranged between 4.000 and 6.700 euros. In addition, they have an additional fee of 2.000 to 5.000 euros for those brands that want to carry out a combined or cross promotion on Instagram. These rates will surely increase if your number of followers continues to grow.
Dana Hasson (2,3 million followers)
Dana Hasson became known on Instagram before making the jump to TikTok in the summer of last year. This influencer has become known on the platform thanks to their recipe videos, which were recommended by many users on the social network. This is something that has clearly helped the rapid growth of the number of followers on the platform, which currently accumulates more than 2,3 million users.
With someone as popular as Dana Hasson, many wonder how much is charged on TikTok for a sponsored post in the field of recipes. In your case, your rates range from 2.500 to 5.000 euros for a video on the platform, although these are rates that you had before passing 2 million followers, so it would not be strange if you currently have higher rates . Although she herself commented that on TikTok you earn less than on Instagram, or at least for now, because many brands are beginning to see the value of this social network.
Preston Seo (1,6 million followers)
For those who have an interest in topics like finance, entrepreneurship and business advice, Preston Seo is the account to follow on TikTok. This content creator has managed to grow at an enormous rate in the short time he has been on the social network, since he opened his account at the beginning of this year and has more than 1,6 million followers. In this case, his presence on the social network is an activity parallel to his profession, as he himself has confirmed on several occasions.
Like all popular accounts, it also has rates for sponsored posts on TikTok. In your case, you state that charges about 500 euros for each TikTok sponsored that goes up in your account, although the rates are somewhat negotiable or variable. It also confirmed that it rejects the vast majority of the proposals it receives, because in many cases they have nothing to do with its audience, but also because some pay little.
Young Yuh (1,6 million followers)
Young Yuh has a TikTok account where he shows videos with skincare routines and reviews of products related to the field. This creator has grown apace on the platform, where he has more than 1,6 million followers currently. His popularity really took off in early 2020 and he has been able to maintain good growth on the social network ever since. His videos accumulate good views.
In your case, charges between 800 and 2.500 euros for each video that uploads on the platform. They are somewhat older data, so its prices are likely to be somewhat higher, especially now that its number of followers has also increased throughout this year and it is one of the most popular in this field.
HoneyHouse (1 million followers)
This is one of the many houses present in the social network. It is an account where various influencers are grouped, which is already in its second season and where accumulate just over 1 million followers on the platform. In this case, founders work to get sponsorships, something that they will obtain from various companies in all kinds of fields, from fashion to beverages, for example.
The way HoneyHouse works is somewhat different from other influencer accounts. Where appropriate, they offer a catalog of options or packages, with prices ranging from 4.000 to 200.000 euros. Each of these packages will offer different types of content, different scopes or have a different duration (they are carried out in a longer period of time). The idea of these sponsorships is that the group will be able to finance costs such as the rent of the house and everything related to the production of those content that they upload.
Alexa Collins (700.000 followers)
Alexa Collins is one of the oldest on the platform, where it currently exceeds 700.000 followers. This account uploads content that is not too surprising, also known from Instagram: clothing brands, swimsuits, makeup and hair, travel ... Alexa herself affirms that her account and the content that she uploads in it is aimed above all at a female audience.
She has been a content creator for a few months I charged 400 euros for each video I uploaded on his TikTok account. Although in recent months it has been offering more packages, which usually include several publications on various social networks, such as Instagram. The price of these packages is higher, although at the moment it is not known when they will be charged for each of them.
Carolina Freixa (415.000 followers)
Another name that has been growing rapidly on TikTok is Carolina Freixa. It started on the platform at the end of 2019, uploading videos for fun, but it wasn't until March of last year that his popularity really started to grow. It was a video where she recreated her favorite outfits from Pinterest that really helped her profile become known on the platform. This prompted him to upload more such videos, which is the main content on his account.
This spring he began partnering with brands for the first time. In this sense, to know how much is charged to your account on TikTok you have to take into account the type of content. For music integration it has a fee of 150 euros and in the case of product or brand integration, their prices are between 300 and 500 euros. For this influencer, the social network is something part-time and she does not want it to be her main source of income.
Symphony Clarke (210.000 followers)
His account is known as TheThriftGuru on the platform.. In March 2020, he became known by uploading a video where he turned a hoodie into a 2-piece set. A video that was a huge success and that accumulates millions of views. This helped his presence to grow and in fact this year he was leaving his job to focus on his content and his second-hand shop on the platform.
In your case, charges between 250 and 500 euros to brands for the videos he uploads on TikTok. In addition, it has been setting rates for Instagram, where it has a presence, in many cases in the form of packages that combine presence on both social networks. His second-hand store accounts for the majority of his income, as well as his videos on the platform.