How to see the Spotify wrapped, a focused content strategy

How to see the Spotify wrapped on your mobile

Spotify is the most popular music and social platform, and has served to connect numerous people through their musical tastes. In recent times, thousands of messages have been shared alluding to the musical aura and the top songs of each user. This is part of a strategy called wrapped (from English, wrapped), in which the platform shows us in a simple and organized way the genres, themes and artists that we have listened to the most.

To learn how to see the Spotify wrapped and its operation, it is important to understand its objective as a strategy of annual summary of the user's tastes. It works at a global level, at a country level, but also in a personal way, summarizing the universe of each user and their way of relating to music.

How to see the Spotify wrapped

To activate the Spotify wrap of your account, you have to access the music platform's mobile phone application. You will see that there is a panel advising the user that “Wrapped 2021 is here”. By selecting this option, the platform will carry out an investigation of all the artists that you have been playing on your linked Spotify devices, and will show them to you in the form of a list that you can browse.

The key to Wrapped on Spotify to go viral is the ability to share content on social networks of our list with the rest of the users. In this way, you can tell your acquaintances, friends and family, the type of music you have been following.

The visual format of Wrapped on Spotify is quite similar to that of Instagram or Facebook Stories. The goal is for users to be able to take a practical, fast and eye-catching tour through the most listened to content of the year. Each user has their own tendencies and ways of enjoying music, which is why the social component and the possibility of sharing it are so much fun.

the music aura

A joint work with Mystic Michela, the musical aura is reflected in the different social networks as a color that describes the mood of people. On the platform we find 6 different colors and they will predominate in users according to the type of music they listen to and share the most.

  • Purple color: a fun aura, very energetic and lively. It is an aura that is regularly related to everyday life and constant movement.
  • Green color: represents users who listen to reflection and analysis music. Quiet music. It is the color of the aura in calm and thoughtful people.
  • Blue color: many times we are sad or melancholy, and music helps us reflect that feeling. If our musical aura is blue, we will see that the songs of our wrap surely have these qualities.
  • Orange color: it is a mischievous, daring and very rebellious aura.
  • Pink color - the aura of romantic and sentimental people. It also alludes to strong optimism.
  • Yellow color: this aura color is related to concentration and work on oneself, with self-improvement and motivation for our day to day.

Wrapped and social analysis of information in Spotify

The work done by the Spotify platform with wrapped and the musical aura is very important. It helps to get to know the user better through the visual expression of the contents and breeding practices. The proposal packages our habits and routines, and shows them to us and allows us to share them with other users.

You will see the number of minutes spent listening to music, the songs you listened to the most, the genres and artists that are repeated the most on your list and even a list of the songs you listen to the most, as well as information on the bands, artists and albums.

The wrapped proposal is interesting for analyze how our musical tastes and practices evolve. You can add the list of 100 songs that Spotify creates and incorporate it into your usual lists, or simply see how your tastes have changed or become stronger.

How to see the Spotify wrapped and share it

As a last detail, Spotify Wrapped creates a summary especially for social networks. A sample of your most relevant information for you to share with your contacts, and thus be able to show them your musical tastes and uses.

Conclusion

Spotify Wrapped is a new tool that the streaming music platform uses to continue building links between the community. Being able to show our friends and family what we like, easily showing it to social networks to meet new people, and visually charting how our musical tastes are advancing.

The experience of users with Spotify Wrapped So far it has been very positive. Enjoying both the summary tool and the possibility of visualizing the musical aura and knowing the mood of the users. Social media continues to intertwine the virtual and real worlds.


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