One of the most important sections in an Instagram profile is undoubtedly the biography or bio. The information you include there will largely determine whether or not users who visit your profile touch the Follow button. In this sense, What should appear in the Instagram bio? There are some tips that will be super useful when writing your bio.
To tell the truth, after seeing the profile photo that a person or company has on Instagram, the biography is the next thing we turn our attention to. That is why it is so important choose exactly the words and the content that is included there. Next, we will look at some ideas to make your Instagram bio spot on.
What should appear in the Instagram bio?
In order to know what should appear in the Instagram bio, you must first be clear about what it is. The Instagram Bio is a space of up to 150 characters designed so that you can describe your account briefly and concisely. You can see it in almost any profile under the photo and the name of the user.
Thanks to the bio, those who visit your Instagram profile will be able to know who you are and what you do. For this reason, it is a super important section for companies, brands and content creators. In the Instagram bio it is common to see information of the type: services offered, web pages, contact telephone numbers, email, etc..
What types of bio can you use on Instagram?
Once people read your bio, they should be clear about what your account is about and why they should follow you. This means that, obviously, not all bios can be the same. By customizing your timeline, you encourage others to follow you, watch your stories, view your posts, or like them..
So what do you need to keep in mind to make your bio fit your personal needs? These are some types of bio that you can use in your Instagram profile:
- simple and to the point: Essential and basic information that describes who you are and what you offer.
- with humor: Ideal for content creators and brands that want to attract a specific audience.
- descriptive: Describe the products and services you offer. Special for new companies that want to make themselves known.
- Motivational: Special for those who offer self-help services or inspiring information. Typically used by mental health and wellness physicians or related accounts.
- CORPORATE LAW : Contains information about the brand or company. It usually includes your motto, goals and values.
What else should appear in the Instagram bio?
In addition to choosing a profile photo that defines exactly who you are, you should write a bio that complements it effectively. So information such as: what do you have to offer, what is your location, if it is a virtual or physical store, telephone number or email, etc. All this summarized in less than 150 characters.
On the other hand, in the Instagram bio you can also include a link. This will allow you promote your main website or blog so that users visit the site. Remember that the link must be accompanied by a short call to action for it to have the desired effect.
Also, don't forget that You can change the link in order to offer promotions, contests or the latest from your brand. You will only have to use the stories or the publications in the Feed to warn your followers. With that, you can invite everyone to visit the popular 'link in bio'.
Something else that should appear in the biography is the username of another Instagram account you want to promote. This will bring your followers to your other accounts and you can create a chain effect. Similarly, it is also appropriate include a hashtag of your brand so that your followers can see everything that other users have published using it.
How to write an attractive Instagram bio?
However, although it is true that the content is one of the most important aspects, The appearance of the biography is also essential.. In this sense, there are some tricks that you can put into practice so that your Instagram biography stands out among all. Let's see some of them.
Typography and emoji
You can use tools to change the font to one that draws more attention. Once you know which one to use, you just have to copy and paste the text in the Instagram bio. On the other hand, emojis are usually used at the end of each data in the bio and make it much more attractive and visual.
Call-to-action and contact buttons
With call to action buttons, users will be able to “buy” your services with a single touch. You can design buttons to order food, buy a ticket, etc. In addition, contact buttons allow users to quickly contact your company. For example, they will be able to send you a message, email or call you.
Featured Stories
The featured stories They are ideal for those who visit you for the first time to get a broader idea of what they will find in your account. It is convenient that you choose content of interest to users and personalized cover photos that are directly related to your brand.
Use spaces well
When looking at your bio, users will want to get the most information with a quick read. For that, it is best that you present the information in an organized way, perhaps in the form of a list, to make it much easier to read.
Choose your username and personal name well
Instagram allows users to have a username in addition to the account name. Many play with this tool to make the biography more attractive. Make sure the username is simple and identifies you.
It is clear that carefully choosing the content of the Instagram bio is essential to capture the attention of as many people as possible. By following the suggestions that we have reviewed, you will surely be able to create an attractive, efficient and unique bio.