Izigidi zabantu emhlabeni jikelele ziyasebenzisa WhatsApp rhoqo, ngaphandle kokwenza naluphi na umrhumo okanye ukuhlawula nantoni na. Kwaye ngaphandle kwentengiso. Nangona kunjalo, kubonakala ngathi oku kuza kutshintsha kungekudala. Yonke into ibonisa ukuba Kuya kufuneka siqhele ukubona iintengiso kuWhatsApp.
Oku akusiyo nje i-rumor, kodwa into eye yaqinisekiswa ngu Ngaba cathcart, intloko yehlabathi ye-WhatsApp. Kudliwano-ndlebe lwakutsha nje kwimidiya ebalulekileyo yaseBrazil, uCathart utyhile ezinye zezitshixo zekamva lesi sicelo. Omnye wemiba ebaluleke kakhulu luyilo lweNjongo yenza imali nge-app ngokufaka iintengiso.
Ngelixa kuyinyani ukuba ngaphezulu okanye ngaphantsi sonke sikhathazwa yintengiso engena ebomini bethu ngee-smartphones zethu, inyani yeyokuba, xa sicinga ukuba kuyabanda, esi sigqibo kwafuneka size kungekudala okanye kamva.
Amathuba amakhulu entengiso
Alithandabuzeki elokuba I-WhatsApp yindlela enamandla yonxibelelwano, iqonga elifanelekileyo labathengisi. Amanani makhulu: ngaphezu kwe-2.000 yeebhiliyoni zabasebenzisi abasebenzayo ngenyanga kunye nemiyalezo engaphezu kwe-100.000 yeebhiliyoni ngosuku. Oku kuguqulela malunga nezigidi ezingama-42 zemiyalezo ngeyure nganye, 700.000 imiyalezo ngomzuzu okanye 11.500 imiyalezo ngesekhondi.
Ngaphezu koko, le miyalezo ayilahlekanga kwi-vacuum, ekubeni izinga lokufunda lokuvula liyi-98%, ngelixa i-CTR (ipesenti yeekhonkco ezicofayo) iphakathi kwe-45% kunye ne-60%, leyo Ifikelela kumaxesha amahlanu ngaphezu koko. yamanye amajelo okuthengisa.
Ishishini le-WhatsApp
Esinye isizathu esiye sakhuthaza ngokuqinisekileyo abo banoxanduva lwesicelo ukuba bathathe eli nyathelo yibhalansi elungileyo yeminyaka yakutshanje ye Ishishini le-WhatsApp. Le projekthi yasungulwa ngo-2018 ngenjongo yokunceda amashishini amancinci abe nomjelo woqhagamshelwano kunye nabathengi babo, ngoku kunye nakwixesha elizayo. Enye yeenkonzo ezidityanisiweyo ibikukufakwa kweentengiso.
Ngeli xesha, akukho ngaphantsi kwe-300 yezigidi ezikhutshelweyo zale nkonzo ezibhalisiweyo. Ngaphandle koko, el ingxelo Abasebenzisi be-WhatsApp Business ithandeka kakhulu. Uninzi lwabo lukwazile ukuphucula intsebenziswano yabo nabathengi kunye nokuphucula amanani abo okuthengisa.
Ukuthengisa kuWhatsApp
Inyaniso kukuba sele kukho iinkampani ezininzi ezisebenzisa i-WhatsApp njengenye isixhobo sokuthengisa. Amaphulo abo abandakanya ukufikelela kubathengi abatsha ngemiyalezo okanye iminxeba. Ingcamango, ebizwa ngokuba Intengiso ye-WhatsApp, luhlobo loguqulelo olutsha lweNtengiso ye-imeyile yakudala.
Phakathi kweendlela ezahlukeneyo ezinokuthi zithathwe ngolu hlobo lwentengiso, kufuneka sigxininise uluhlu lokuposa. Ezi zimele isibonelelo esisebenzayo, kuba zikuvumela ukuba uthumele umyalezo omnye kubafowunelwa abaninzi ngaxeshanye. Okwangoku, kukho umda ophezulu wabafowunelwa be-256 kwaye luluhlu losasazo lwabucala. Umqobo omkhulu kukuba iinkampani zinokubandakanya kuphela kolu luhlu abasebenzisi abaye babagcina kuluhlu lwabo loqhagamshelwano.
Le yeminye imida ethe, ukuza kuthi ga ngoku, isithintele ekuboneni "ugqabhuko-dubulo" lokwenyani lokuthengisa nge-WhatsApp.
Ziya kuboniswa njani iintengiso kuWhatsApp?
Lo ngumbuzo omkhulu malunga neentengiso kunye neentengiso kuWhatsApp. Kubonakala ngathi abo banoxanduva lwe-app bacacile malunga ne "yintoni", kodwa hayi kakhulu malunga ne "njani".
Ngokusuka koko kucacileyo kwiingxelo zikaCathart, kusenokubakho izinto ezicacileyo malunga noku. Umzekelo, Umbono wokubeka iintengiso kwiincoko okanye kwi-inbox ayibonakali kwizicwangciso zenkampani.. Kubaluleke kakhulu ukuthintela abasebenzisi ukuba bazive behlukunyezwa yimiyalezo yentengiso kunye nokusabela kakubi. Oko kuya kubangela isiphumo esichaseneyo nesenzelwe ukuba sifezekiswe.
Kodwa emva koko, Ziya kubonwa phi ezi ntengiso kuWhatsApp? Phakathi kokhetho oluya kuqwalaselwa kukufakwa kweentengiso kwezinye iindawo ezisecaleni zesicelo, ezinje kwi-WhatsApp statuses (inyathelo elaliza kuba yinyani kwiminyaka embalwa edlulileyo).
Olunye uluvo lokwenza imali olusetafileni kukuhlawulisa abasebenzisi ukuba bafikelele kumajelo athile, njengomzekelo yocingo. Yintoni ebonakala ikhutshiwe, ubuncinci okwangoku, inika abasebenzisi ithuba lokuhlawula umrhumo ukuze bangaboni intengiso kwisicelo.
Isiphelo
Ngokujonga la manani akhankanywe ngasentla kunye neeprojekthi eziya kuthi ngokuthe ngcembe zibonakale zijikeleze ezi ngcinga, kubonakala kucacile ukuba amandla entengiso kwi-WhatsApp ayathembisa kakhulu, ukuba nje kusetyenziswa ifomula echanekileyo yokuphunyezwa kwayo, ewe. Siza kuhlala sijonge kakhulu ukuba lo mbono uphuhla njani kwaye siya kuba apha ukukuxelela ngayo.