Uyewo munyika yemafoni ekushandisa, kuisa chinzvimbo chinhu chakakosha. Nechikonzero ichi, zviito zvekushambadzira nechinangwa chekuonekwa pakati pemhedzisiro yekutanga yezvitoro zveapp zviri kuramba zvichiwedzera. Tinodaidza izvi App Store Kuita (ASO).
Asi chii chaizvo App Store Kuita? Mukutaura, tinogona kutsanangura pfungwa iyi sezano kana zviito zvinotorwa wana mhinduro dzirinani dzekutsvaga muzvitoro zvemaapplication enhare, seGoogle Play Store kana Apple App Store, uko kune mapurogiramu akawanda akafanana kana akazvipira kuita anenge mabasa mamwe chete.
Iyo mechanics, chokwadi, yakafanana neyemapeji ewebhu mumajini ekutsvaga. Iyo yakamisikidzwa zvirinani iyo app ndeye, iyo yakawanda yekudhawunirodha yaichawana. Asi kuti uwane chinangwa ichi, zvakakosha kuti uzive maalgorithms anoshandiswa nemapuratifomu aya kuisa maapplication.
Hatifanire kukanganwa kana kuti ihwo huwandu hwekudhawunirodha hunobvumira kuti app iitwe mari. Kunyanya kudhawunirodha, ndiko kuwedzera kwakanakira.
Makiyi ekukwirisa application muApp Store
Kune ese ari maviri App Store neGoogle Play Store, pane mimwe mitemo yekutanga yekutevera kuitira kuti uwane kuoneka kwepamusoro uye, semhedzisiro, kuunganidza zvimwe zvekudhawunirodha uye purofiti. Ndiwo anotevera:
- Sarudza a zita pfupi uye rakakodzera. Nyanzvi dzinofunga kuti kureba kwayo hakufanire kudarika mavara makumi matatu uye inofanira kunge iine izwi rakakosha.
- Wedzera a subtitle, iyo inogona kunge yakati rebei uye inofanirwa kupa tsananguro yakakodzera yeizvo iyo app inopa vashandisi vayo.
- Dhizaini a iri nyore, inoyevedza uye ine musoro icon. Izvozvo zvinogona kuonekwa nyore nyore nekutarisa.
- Shandisai mazwi makuru chaiwo. Iwo akaenzana nema hashtag, mazwi akakosha anobatsira vashandisi kuwana iyo app mukutsvaga kana kuburikidza nezvakada kufanana. Isu tinokurudzira kushandisa mazwi akadai sezvazviri mumusoro wese, tsananguro, uye meta-tagging yeapp yega yega.
Zvimwe zvinhu zvinozove nepesvedzero yakanaka kana zvasvika pakumisikidza tsime reapp zviri kuwedzera zvinotsanangura zvidzitiro zvakakwana kana kusanganisira vhidhiyo yemharidzo inowedzera chikamu chekurodha.
Zvese izvi zvinoita sezviri pachena uye zviri nyore, asi kuita zviito izvi nemazvo uye nemazvo hazvisi nyore nguva dzose. Naizvozvo, panzvimbo pokutsaurira nhamburiko nenguva yatingave tisina, kunobhadhara zvikuru shandisa masevhisi eiyo yakanaka SEO agency nyanzvi muApp Store Optimization. Tichaona munguva pfupi kuti kudzoka kweiyi mari shoma ichave yakakura sei.
Sei App Store Optimization yakakosha?
To define the App Store Kuita kutaura kunowanzoshandiswa "iyo SEO yemapurogiramu", kunyange uku kuri kuenzanisa kusina kururama. Mhedzisiro nemhedzisiro yatiri kuzowana kuburikidza neASO inoenda kure kupfuura kungovandudza chinzvimbo. Semuyenzaniso:
advertising savings
Kusimudzira app nyowani kazhinji kunosanganisa mari yakawanda pakushambadzira. Pakutanga, iwe unofanirwa kuita kuti app izive, uye iyi ndiyo nzira inokurumidza. Zvakadaro, neASO unogona kuwana chinzvimbo chakanaka mune organic mazwi, anogara kwenguva refu kupfuura kushambadzira, iyo ichagara ichiganhurirwa kune imwe nhambo yenguva.
Chimiro uye chimiro chehunyanzvi
Imwe yemhedzisiro inotorwa kubva mukushandisa iyo App Store Optimization zano inotsigirwa nekufamba kwenguva ndeyekuti isu tiri kuenda chengeta ese data, ruzivo uye maficha echishandiso anogara achigadziridzwa.
Zvinosanganisira kuita uye pindura nekukurumidza kumibvunzo yemushandisi uye makomendi. Ndiyo nzira yakanakisa yekuona zvikanganiso nekuzvigadzirisa, pamwe nekushandisa maturusi akadai seGoogle Play Console. Muchidimbu, zviito zvine chinangwa chekuvandudza kunaka kweapp uye kukudziridza mufananidzo wakakomba uye wehunyanzvi.
Segmentation
Basa rakanaka rekugadzirisa rinoita kuti kupatsanurwa kweapp kunoenderana nevateereri kwainovavarira. Izvi zvichaguma iyo application icharatidzwa zvakasikwa kune vangango shandisa zvakafanana. Mune mamwe mazwi, nekunyanya kushanda uye kuchengetedza nguva nevashandisi, izvo zvinopa zvakanaka zviratidzo zvemushandisi ruzivo kune iyo app store algorithms.