Ziva iyo mafoni emhando anotengesa zvakanyanya pane imwe neimwe kondinendi, data kune avo vanofarira nhamba. Pamusoro pekuve nhamba dzakareruka, tinogona kuziva kusvika kwemhando yega yega munzvimbo dzakasiyana, kunyangwe geopolitics ine huremu.
Kuziva nhamba dzepasirese, kuwedzera pakuzivisa maitiro emusika wepasirese, inokubvumira kuziva maitiro ekutenga uye zvido zvevashandisi. Ruzivo rwuri muchinyorwa chino ruchabva zvakanyanya pane data re Couterpoint y Canalys, makambani maviri akatanhamara mumunda.
Kana iwe uchifarira, kunyange nekuda kuziva, ziva mhando dzenhare dzinotengesa zvakanyanya pane imwe neimwe kondinendi, saka chinyorwa ichi ndechako. Ndinovimba unoifarira uye unonakidzwa nerwendo urwu rupfupi kusvika pazere.
Mhando dzenhare dzinotengesa zvakanyanya pakondinendi yega yega
Ndinoziva kuti inogona kukurira huwandu hwe data inogona kuratidzwa, zvisinei, kupa zano riri nyore kugaya, Ndicharonga zvakadzama nemakondinendi. Zvichienderana nenzvimbo yako, iwe ungasaziva mamwe mabhureki, asi nekumhanya kuri kukura musika, iwe uchakurumidza.
Pasina zvakawanda zvekutaura ndisati ndatanga, ini ndichakuratidza nenzira yakarongeka ayo ari mafoni emhando anotengesa zvakanyanya pane imwe neimwe kondinendi.
America kondinendi
Nyika yeAmerica inosanganisira South America, Central America uye North America, kuva musika wakafara sezvawasiyana-siyana. Zvakaoma kubata kondinendi iyi nenzira ine homogeneous, kunyanya nekuda kwenzvimbo dzekumaodzanyemba nekuchamhembe, dzine misiyano yakawanda yetsika nehupfumi.
Zvinofanira kucherechedzwa kuti mukondinendi. Kune mafekitori makuru emidziyo yenharembozha kana kunyange zvikamu iyo inotumirwa kune mamwe makondinendi kuti iunganidze mamwe mabrand.
Chimwe chinhu chekusimbisa maererano nehuwandu hwekondinendi yeAmerica ndeye kugoverwa kwevanhu. Chikamu chikuru, uye zvakare nesimba guru rekutenga, riri kuchamhembe. Kugoverwa kwemhando dzinotengeswa zvakanyanya ndeiyi:
- Samsung ine 34%
- Motorola ine 21%
- Xiaomi inovhara 17%
- Kutamisa 7%
- Apple ine 5%
El Iyo yasara 16% yakafukidzwa nemamwe mabhureki ari kusimukira, kunyanya echiChinese. Chinhu chinonakidza mune iyi runyorwa ndechekuti Apple yakabviswa sei pachigaro nemamwe makambani ekugadzira. Chikonzero cheizvi ndiko kumisikidzwa kwemidziyo yemumba, mazhinji ayo ane Android anoshanda masisitimu, izvo zvakakonzera kutama kwechikamu.
Africa kondinendi
Pasinei nekuwedzera kwayo kukuru, hapana huwandu hwakawanda hwe data, sezvinoitika munyaya yapfuura. Zvisinei neizvi, nhamba idzi dzakagovaniswa zvakanaka, tichifunga nezvehuwandu hwenharembozha dzinopinzwa munyika.
Kwechikamu chechipiri chegore ra2023, nharembozha dzinosvika 19,7 miriyoni dzakapinzwa kunze. Aya data anowanikwa kubva kuIDC, yakazara tekinoroji, kutaurirana uye yemusika statistical repository. Rondedzero yemusika inoratidzwa pazasi.
- Shanduko ne48%
- Samsung 30%
Transsion ikambani yeChinese yakabva, inoramba ichikura, ichipa nharembozha pamutengo wakaderera uye mhando. Iyo 22% yasara yakakamurwa kuita mamwe mabhureki, akadai seApple neXiaomi, ari iwo anonyanya kuzivikanwa.
Ositireriya
Kumiririra Oceania, ini ndichatora Australia, sezvo data yakadzama inogona kuwanikwa. Tine pesvedzero huru yeAsia, taigona kutarisira kuva nayo podium yemhando dzemhando iyi.
Chokwadi chinokatyamadza, mhedzisiro inowanikwa, zvisinei, inoita zvakawanda. Zvadaro, izvi ndizvo mhando dzakanyanya mukurumbira muAustralia panguva ya2023, ramba uchifunga kuti zvigumisiro zvinenge zviri mabhinari.
- Apple ine 44,2%
- Samsung 35,1%
Kungopfuura makumi maviri asara asara ane runyorwa rwakasiyana, inoratidzira Realme, Xiaomi uye Transsion. Pesvedzero yeApple mumusika uyu yakakura kwazvo, yakamira kunze kunyanya mumakomputa emunhu, izvo zvinotungamira kune zvawanikwa pamusoro.
Asia
Izvi zvichida imwe yeiyi misika yakaoma, kuratidza nhamba huru yevagadziri varipo munharaunda. Zvinogona kutaurwa zvakachengeteka kuti chikamu chepamusoro chezvikamu zvemagetsi, kwete chete zvemafoni efoni, asi kunenge chero chigadzirwa, chinobva munharaunda.
Sezvinotarisirwa, munyika imwe neimwe mhando dzemuno, izvi zvinoita kuti urongwa huve hwakaoma, asi hunofadza panguva imwe chete. Zvichienderana neIDC data, ini ndichagadzirisa rondedzero nedunhu, izvo zvinobvumidza zviri nani kuona.
Ndichatanga nenyika dzekumaodzanyemba kwakadziva kumabvazuva, dzinosanganisira Philippines, Malaysia, Vietnam, Thailand neIndonesia. Munharaunda, Transsión inomira pamberi pekutanga, ichiteverwa neSamsung, Xiamoi uye pakupedzisira OPPO.
Japan yakamira kunze kwekuenderera mberi kwayo tekinoroji, saka mhando dzepamusoro dzinofanirwa kutarisirwa. Hazvishamisi here izvozvo Apple inotonga 50% yemusika, inoteverwa neSamsung uye pakupedzisira Google nemhando dzayo dzePixel. Kusiyana nedzimwe nyika dzeAsia, mhando dzechinyakare dzinomira pachena.
Imwe hofori yeAsia kondinendi ndeye India, uko nhamba huru yezvigadzirwa zvakasiyana-siyana zvinogadzirwa. Munyika, anopfuura mamirioni makumi mana nematatu emidziyo yakagamuchirwa muna 2023; iyo data data inotorwa kubva kune iyi data. Nzvimbo mbiri dzekutanga dziri muhutano tie. Vatengesi vakanyanya vaive: Samsung neXiaomi, ichiteverwa neVivo, Realme uye OPPO.
Kana iri iyo Musika weChinese, uyo wakanyanya kunyanya, zvinotevera zvekutengesa zvakagadziridzwa: Kudzwa semutungamiri wemusika, uchiteverwa neOPPO, Apple, Vivo uye Xiaomi. Izvo zvakakosha kuti Apple ioneke pane iyo rondedzero.
Russia
Iyi ndiyo imwe nyaya, kwete chete nekuti haisi kondinendi pachayo, asi nekuda kwe masimba anoumbwa nekurwisana nezvombo mauri parizvino. Pakutanga, mhando dzakaita seSamsung neApple dzaitonga pamusika, asi parizvino dzakaramba kusvika pakunyangarika pamusika.
Zvezvido zvemuno, kutora mamwe masimba epfungwa sevabatsiri, Russia yakawana mhando dzeChinese panguva ye2023. Iyo miviri mikuru ndeye Realme uye Xiaomi.
Europe
El Kondinendi yeEurope yakakura kwazvo uye ine misika yemuno, zvisinei, maavhareji anowanikwa anovhara zvakaringana nzvimbo. Sekureva kweCanalys Data, kwaive nemhando nhatu dzakasarudzika mukati megore ra3.
Misika inonyanya kukosha yekufunga nezvayo paunenge uchigadzira rondedzero ndeiyi: Germany, Spain neItaly. Kubva pakudzidza kunowanikwa kuti:
- Samsung ine inongopfuura 35%.
- Apple ine 33%.
- Xiaomi ine 15%.
Kune chikamu chayo, iyo 1Iyo yasara 7% inosanganisira mhando dzakadai seGoogle, Transsion uye Motorola. Chokwadi ndechekuti, runyorwa urwu rwakanyatsotsanangurwa, kuchisiya padivi mabhureki ari kubuda.
Ndinovimba ndakubatsira nechishuwo chako chekuti ndeapi nharembozha dzinotengeswa zvakanyanya pakondinendi yega yega. Nekuda kwezviverengero kubva kumakambani akasiyana ekubvunzana pasirese, tinogona kujeka panyaya iyi. Ndedzipi dzaunofunga kuti dzichanyanya kutengeswa mukati me2024?