ari maonero pamusoro paTemu Iwo inzira yakanaka yekudzidza zvakawanda nezve online yekutengesa chikuva. Munguva pfupi yapfuura, peji yakashandisa kushambadzira kwakasimba kuti izvimise pasi rose, uye mhedzisiro yaive yakanaka. Nekudaro, zvakakosha kuti uverenge maonero pamusoro paTemu zvakanyatsonaka kuitira kuti pasave nekushamisika.
La Hunhu hwezvigadzirwa, nguva dzekumirira kutumirwa, basa revatengi uye mushure mekutengesa-kutevera. Aya maparamendi akasiyana anogadzira kunzwisisa kuzere kwepuratifomu uye kuti ruzivo rwevashandisi vanobva kumativi akasiyana enyika rwakaita sei nezvarinopa uye zvigadzirwa.
Maonero aTemu paInternet
Kusvika kwazvino kwe Temu service muSpain yakakoka zviuru zvevashandisi kuti vagovane zvavakasangana nazvo uye zvavanofunga. Kana uchienzanisa sevhisi inopihwa naTemu nemapeji akaita seTrust Pilot, mamwe maalarm anorira. Vashandisi pane yakakurumbira maonero portal havatauri zvinonyanya kufadza zviitiko. Matambudziko anowanzoitika anosanganisira matambudziko nekuuya kwekutakura, nekunyoresa kwekubhadhara uye nebasa revatengi mune zvese.
Chii chinonzi Temu?
Temu chikuva online commerce inova yeboka rehupfumi PDD Holdings Incorporated. Iri boka mubatanidzwa wemakambani eChinese anobva zvakare muridzi wePinduoduo, imwe e-commerce chikuva inofambisa hukama pakati pevarimi nevatengi. Iyo kambani yakanyoreswa muBoston, United States, zvigadzirwa zvakawanda zvinotumirwa zvakananga kubva kuChina kuenda kudzimba dzevatengi.
La Temu kuwedzera Yave yakasimba zvikuru mumwedzi ichangopfuura. Muna Kukadzi 2023 yakasvika muCanada, uye kambani yakatoburitsa kushambadzira panguva yeSuper Bowl. Iyi ndeimwe yeanodhura uye anoshanda ekushambadzira matanho munyika yekushambadzira sezvo iyo Super Bowl inokwezva mamirioni evaoni. Muna Kurume chikuva chakasvikawo muNew Zealand neAustralia, nokudaro kuwana kupinda kwayo mumusika wegungwa. Ipapo kwakauya nyika dzeEurope dzakaita seFrance, Italy, Germany, Netherlands, Spain neUnited Kingdom.
Kubudirira kwemusika wepasi rose wemagetsi kunoonekwa nechiitiko chaTemu. Asi kunze kwekuwedzera, chikuva chine zvikanganiso uye zvinokanganisa. Vashandisi vanogona kuwana zvakasiyana-siyana zvezvigadzirwa nevatengesi veChinese, asi maonero evashandisi anoratidza rimwe divi remari.
Nei mitengo yeTemu yakadzikira kudaro?
La Temu business strategy ndeyekupa zvigadzirwa nemitengo yakaderera, kunyangwe pazasi izvo zvinopihwa neAliExpress. Uye muzviitiko zvakawanda izvi zvakafanana zvigadzirwa uye vatengesi vakafanana. Iko kushanda kwakafanana nekwemamwe macheni ekutengesa epamhepo, kukwanisa kutengesa zvakananga kune vatengi pasina chikonzero chekuve nedzimba dzekuchengetera zvinhu munharaunda iyo app inoshanda.
Matambudziko emushandisi naTemu uye maonero
Nekuuya kwaTemu kuSpain futi kukakavara kwakamuka inobata nguva neruzhinji rweEurope. Iyi puratifomu yakashoropodzwa kakawanda nekuda kwemamiriro ane chekuita nekutumira, mari isingazivikanwe yekubhadhara, maodha asiri iwo, uye hurombo hwemhando yebasa revatengi. Mune chinyorwa chakaburitswa pane Nguva saiti, kutsoropodza kukuru kweiyo yakakurumbira Temu app uye kushanda kwayo muUnited States kwakaongororwa zvakadzama.
Inokurudzirwa usatenga zvigadzirwa zvegirazi, sezvo kurongedza kuri kure nekukwana, izvo zvinoreva kugamuchira zvigadzirwa zvakaputsika. Chimwe chinyorwa, mune iyi nyaya kubva kuTechCrunch, inobata matambudziko ari mukutenga kwaTemu ayo Wish anotambura nawo. Izvi zvinosanganisira kutakura zvinhu zvakakuvadzwa, zvinyorwa zvechitsotsi, maodha asiri iwo, uye kusashanda zvakanaka kwevatengi.
Kana iri Trust Pilot, webhusaiti inounganidza ongororo dzisina kunaka dzeTemu nekuda kwemhosva dzisina kunaka. Izvi zvinokonzerwa, maererano nemafungiro, kukanganisa mukuchengeteka kwepuratifomu. MaHackers anotora mukana wekusagadzikana kuwana data rekuzivikanwa uye kutenga neruzivo rwemushandisi. Kunyange zvazvo nyaya idzi dzisina kunyanya kuwanda, pane maonero asina kunaka akavakirwa pamhando iyi yenyaya.
The Temu experience in general
Vamwe vashandisi vanopa yavo maonero ane zvichemo zvakananga nezvekutakura kunotora nguva yakareba, izvo zvinosvika zvakapwanyika kana nezvinhu zvisiri izvo. Asi pasina mubvunzo chinhu chine njodzi ndechekuti ruzivo rwekubhadhara rwakabiwa nevanobira. PaTrust Pilot, Temu platform ine zvibodzwa zve 2,8 nyeredzi kubva pa5. Uye hazvishamisi kuwana vashandisi vachinyevera kuti vari kutenga muzita ravo.
Pakati pe zvakashata zvakaitika Odha dzisina kupedzwa dzinotaurwawo. Kunonoka kusingatarisirwe uye zvigadzirwa izvo zvinopedzisira zvapera muzvitoro kunyangwe mubhadharo unowirirana wakaitwa. Parizvino, iyo Temu chikuva iri kuenda kuburikidza nemamiriro ekuwedzera kukuru nepo paine kusahadzika uye zvinotarisirwa nezvekushanda kwayo kwakawanda.