Wakambozvibvunza here kuti mavambo uye zvinoreva nharembozha dzatinotaura zvakanyanya nezvadzo ndedzipi? Isu tajaira kunzwa mazita emhando seApple, Samsung kana Xiaomi, asi isu hatiwanzomira kuti tifunge nezve kwavakabva. Ndiani akazvigadzira? Malogos avo anorevei? Kunyangwe zvichiita sekuti vagara varipo, vachitonga musika wehunyanzvi, chokwadi ndechekuti kune nyaya kuseri kweumwe neumwe wavo. Pachiitiko ichi tichatora rwendo rupfupi rwekwakabva anonyanya kukosha emhando dzenhare muchikamu. Unoda kuziva here?
Mhando dzese dzine nhoroondo, kunyangwe iyo yenharembozha
Kuti vasvike pavari nhasi, Mhando huru dzezvigadzirwa nemasevhisi zvaifanira kuenda kure. Vose vaiva nemavambo ane mwero, uye zvechokwadi hapana aifungidzira kubudirira kwavaizoita kana kuti vaizozivikanwa munyika yose. Muzviitiko zvese, zvaive zvakafanira kuisa mari yakawanda yenguva, simba uye zviwanikwa mune imwe pfungwa kusvika mhedzisiro yaitarisirwa yawanikwa.
Paunenge uchitsvaga zvinoreva nharembozha, zvinokwanisika kuona zvimwe zvakajairika munhoroondo yavo. Semuyenzaniso, pfungwa yekutanga yaigara ichigadzira uye yekutanga, pamberi penguva yayo uye anenge ane chiono. Saizvozvowo, marudzi ose Vakapira mari yakawanda noungwaru pakushambadzira. Mupfungwa iyi, zvakanga zvakakodzera gadzira chitupa akatenderedza mucherechedzo, aine a logo nezvimwe zvinhu zvinozoisiyanisa kubva kumakwikwi.
Dzidza nhoroondo uye zvinoreva mhando dzenharembozha
Ngatitorei rwendo rupfupi rwechikamu chehunyanzvi kuti tidzidze nezvacho zvinoreva nharembozha dzine mukurumbira pasi rese. Vazhinji vavo vanoramba vari mareferensi mukugadzirwa kwemafoni uye zvishongedzo; vamwe, zvisinei, vakatorasikirwa nechikamu chakanaka chemukurumbira wavo uye vanoramba vachishingaira mumumvuri.
Samsung
The brand Samsung Ndiyo imwe yeanonyanya kuzivikanwa uye akabudirira munyika ye tekinoroji uye zvemagetsi. Yakatanga sefekitori diki yemachira kumashure muna 1938., uye yakasiyana-siyana kusvikira yaita kusvetukira muindasitiri yemagetsi muna 1969. Mushure mekudyara mukugadzirwa kwememory chips uye semiconductors, yakapinda mumusika wemafoni, makomputa uye LCD skrini muma 90. Nhasi Kwanhasi, hapana chikonzero. kutaura nezve chiyero uye kubudirira kwayakaita muchikamu ichi.
Waizviziva here Izwi rekuti 'Samsung' rinoreva 'nyeredzi nhatu' muchiKorea? Izvi zvinomiririra zvitatu zvakakosha zvekambani: hukuru, simba uye nekusingaperi. Chiratidzo chayo chakachengeta nyeredzi nhatu kusvika 1993, apo logo inomiririra mhando kusvika nhasi yakagadzirwa: zita rekuti Samsung rakanyorwa mu elliptical typography pane chena kumashure. Iyi logo inoratidza kureruka, zvechimanjemanje uye kunaka kunoratidza hofori iyi yetekinoroji nhasi.
Motorola
Murwendo urwu kuburikidza nezvinorehwa nemhando dzenharembozha, hatina kukwanisa kupotsa Motorola, kambani yekugadzira iyo inogadzirisa maitiro mumafoni muma90s. Yakatangwa muna 1930 apo Galvin Manufacturing Corporation, yakatangwa nehama Paul naJoseph Galvin, yakatanga yekutanga redhiyo yemotokari.
Zita rekuti 'Motorola' musanganiswa wemazwi ekuti "motor" uye "wave," zvichiratidza pfungwa yeinzwi mukufamba.. Hazvina basa kutaura, iyo Motorola radio yakabudirira uye chiitiko chakakosha muindasitiri yezvekufonera. Iyi ndiyo yaive pfungwa yakasimba yekambani kusvika, muna 2011, yakakamurwa kuita makambani maviri akazvimirira: Motorola Mobility uye Motorola Solutions.
Xiaomi
Kana chero mhando yenharembozha isina kumira kurira mumwedzi ichangopfuura, ndizvo Xiaomi uye kuzvipira kwayo kune itsva inoshanda sisitimu yemakomputa ayo: HyperOS. Zita rayo rinoreva "mupunga mudiki" kana "mhodzi yemupunga.", iyo inoratidza huzivi hwavo hwekutanga zvishoma uye kushanda nesimba kuti vazadzise zvinangwa zvikuru. Uye hongu akazviwana!
Kune rumwe rutivi, Acronym "Yangu" iyo inoonekwa pane yako logo ine akati wandei zvirevo, senge "Mobile Internet" kana kungoti Mi, izvo muChinese zvinoreva "mupunga". Xiaomi ndiyo kambani diki pane iyi runyorwa rwemhando dzemafoni, yakavambwa muna 2010 naLei Jun nevamwe vanomwe vavambi pamwe navo. Iyo inonyanya kuratidzwa nekupa zvakasiyana-siyana zvemhando yepamusoro zvigadzirwa zvemagetsi pamitengo inokwanisika, ichikwanisa kuzvimisa seyechipiri yakakura kugadzira smartphone munyika, mushure meSamsung.
Huawei
Isu tinoenderera mberi muChina, ino nguva yekudzidza nhoroondo uye zvinoreva chiratidzo Huawei. Iri zita rinobva pashoko rechiChinese rekuti 华为, zvinoreva "kubudirira kwakanaka" kana "chiito chakanaka.". Iyo brand logo iruva rakashongedzwa rine mapeti masere, anomiririra kukwana uye kuwirirana.
Huawei ikambani yepasi rose tekinoroji inogadzira michina yekufonera, yevatengi zvigadzirwa zvemagetsi, uye network uye zvigadziriso mhinduro. Yakavambwa muna 1987 naRen Zhengfei, aimbova injiniya wemauto eChinese, aine mari yekutanga yemadhora zviuru zvitatu nevashandi vatatu. Nhasi, ndeimwe yevatungamiriri venyika muchikamu cheruzivo uye kutaurirana tekinoroji, nekuvapo munyika dze170 uye vanopfuura 194.000 vashandi. Kubudirira kwakaisvonaka zvakadini!
Lenovo
Imwe mhando yeAsia ndeye Lenovo, Yakatangwa muChina muna 1984 pasi pezita rekuti Legend nainjiniya Liu Chuanzhi. Muna 2003, kambani yakachinja zita rayo kuti Lenovo, musanganiswa we "Le" (kubva kuLegend) uye "novo" ('itsva' muchiLatin), zvichireva kuti 'Nhoroondo Itsva'. Muna 2005 yakawana bhizimusi rekombuta reBMM, zvichiita kuti riwedzere pasi rose mumusika wepasi rose neiyo ThinkPad brand.
HTC
Wanga uchiziva here kuti yekutanga Android nhare yaive yemhando HTC? Yakanga iri HTC Chiroto, yakatangwa muna 2008, zvichiita kuti kambani ive yekutanga kubheja pane iyi inoshanda sisitimu. Iro zita rinobva muchidimbu cheHigh Tech Computer Corporation, iro raive zita rekutanga. payakavambwa muna 1997 naCher Wang, HT Cho naPeter Chou. Uye ruvara rwegirinhi rwechidimbu runorevei? Sekureva kwekambani, vanomiririra hunyanzvi, kutsva uye kusimba, kunyangwe iyo kambani isiri kana mumvuri wezvayaive mumazuva ekubwinya kwayo.
Nokia
The brand Nokia ine nhoroondo yakareba kubva muzana remakore rechi19, payakavambwa naKnut Fredrik Idestam sekambani yemapepa nemakadhibhodi muFinland. Zita rokuti Nokia rinobva kurwizi uye kuguta rine zita rimwe chete, uko kwaiva nefekitari yekutanga. Nekufamba kwenguva, kambani yakasiyaniswa mune mamwe masekete akadai serabha, hydroelectricity, tambo uye semiconductors. Muna 1963 yakagadzira runhare rwayo rwekutanga, uye makore maviri gare gare yakaita runhare rwayo rwekutanga rweGSM.
Nokia yakave mutungamiri wepasi rose mukugadzira nekutengesa nharembozha pakati pa1998 na2011, nekuda kwehunyanzvi hwayo uye mhando. Nezvose, ndanga ndisingazivi maitiro ekujairana nenguva yemafoni uye yakarasika pasi vachipesana nevamwe vakwikwidzi. Pakupedzisira, muna 2014 yakatengesa nharembozha yayo kuMicrosoft, iyo yakazotengesa muna 2016 kuHMD Global. Kambani yekuFinnish iyi parizvino ine rezinesi rakasarudzika rekugadzira nekutengesa nharembozha pasi pemhando yeNokia.
Sony
Iyo repertoire yemafoni emafoni pasi pechiratidzo Sony yakadzikira zvakanyanya mumakore achangopfuura, kunyangwe ichine mhando dzakanakisa. Iyi kambani yeJapan yakavambwa muna 1946 nemainjiniya Masaru Ibuka naAkio Morita. Nekudaro, zita rayo haribvi kutsika dzechiJapan, asi panzvimbo Rinotorwa kubva muchiLatin "sonus", zvinoreva kuti "kurira"..
apuro
Isu tinopedzisa kushanya uku kwezvinoreva nharembozha nekambani yakaruma apple, apuro. Zita iri rakatuswa na rwendo muvambi wayo, Steve Jobs, akaenda kupurazi reapuro, uye sezviri pachena akakurudzirwa nomurimi. Kune chikamu chayo, zvinoreva logo (apuro yakarumwa) haina kunyatsojeka.
Kune vamwe, chirevo chakajeka kune muchero wakarambidzwa wemuti weruzivo rwebhaibheri Genesi, vachikurudzira kuti Apple inopesana nemiganhu uye inogara ichitsvaga hutsva. Kune vamwe, inomutsa baba vemazuva ano komputa, Alan Turing, akazviuraya nokuruma apuro rine chepfu.
Chero zvazvingava, Apple ndeimwe yemakambani anozivikanwa uye akabudirira pasi rese, anoratidzwa nekunaka, kurongeka uye kusarudzika kwechimwe nechimwe chezvigadzirwa zvayo.