Kwakhona kwihlabathi lezicelo eziphathwayo, ukubeka indawo ngumba osisiseko. Ngenxa yesi sizathu, izenzo zokuthengisa ngenjongo yokuvela phakathi kweziphumo zokuqala zeevenkile ze-app ziba zixhaphake. Oku sikubiza Ukulungiswa kweVenkile yeApple (ASO).
Kodwa yintoni kanye kanye Ukulungiswa kweVenkile yeApple? Xa sithetha ngokubanzi, le ngcamango sinokuyichaza njengesicwangciso okanye amanyathelo athathiweyo ukufumana iziphumo zophendlo ezingcono kwiivenkile ze-app eziphathwayo, ezifana Google Play Store okanye Apple App Store, apho apps ezininzi ezifanayo okanye ezizinikeleyo ukwenza phantse imisebenzi efanayo ezininzi.
I-mechanics, eneneni, iyafana naleyo yamaphepha ewebhu kwiinjini zokukhangela. I-app ibekwe ngcono, kokukhona iya kukhutshelwa ngakumbi. Kodwa ukufezekisa le njongo, kubalulekile ukwazi ii-algorithms ezisetyenziswa ngala maqonga ukubeka usetyenziso.
Akufunekanga silibale nokuba linani kanye lokukhutshelwa elivumela usetyenziso ukuba lwenziwe ngalo imali. Okukhona ukhutshelwa, kokukhona iinzuzo ezininzi.
Izitshixo zokwandisa usetyenziso kwi-App Store
Kuzo zombini i-App Store kunye ne-Google Play Store, kukho imigaqo esisiseko ekufuneka ilandelwe ukuze ufezekise ukubonakala okuphezulu kwaye, ngenxa yoko, ukuqokelela ukukhutshelwa okungaphezulu kunye neenzuzo. Zezi zilandelayo:
- Khetha a isihloko esifutshane nesifanelekileyo. Iingcali zicinga ukuba ubude bayo akufanele budlule i-30 kwaye kufuneka iqulethe igama elingundoqo elijoliswe kuyo.
- Yongeza i umbhalo osemazantsi, elinokuba lide noko kwaye kufuneka linike ingcaciso eyiyo yokuba iapp inikezela ngantoni kubasebenzisi bayo.
- Uyilo a i icon elula, enomtsalane kwaye enentsingiselo. Oko kunokuchongeka ngokulula xa uthi krwaqu.
- Sebenzisa i amagama angundoqo achanekileyo. Ziyalingana nee-hashtag, amagama angundoqo anceda abasebenzisi ukuba bafumane i-app ekuphendlo okanye kumxholo ohambelanayo. Sincoma ukusebenzisa amagama anje ngokwendalo kwisihloko sonke, inkcazo, kunye nemeta-tagging yeapp nganye.
Ezinye izinto eziya kuba nempembelelo entle xa kufikwa ekubekeni i-app kakuhle zongeza i-screenshots ezichaza ngokwaneleyo okanye kuquka nevidiyo yomboniso eyandisa ipesenti yokukhutshelwa.
Konke oku kubonakala kucacile kwaye kulula, kodwa ukwenza ezi zenzo ngokuchanekileyo nangempumelelo akusoloko kulula. Ngoko ke, endaweni yokunikela imigudu nexesha esisenokuba singenalo, kuhlawula okungakumbi bhenela kwiinkonzo ze-SEO arhente ezikhethekileyo kwi-App Store Optimization. Kungekudala siza kubona ukuba iya kuba nkulu kangakanani imbuyekezo kolu tyalo-mali luncinci.
Kutheni i-App Store Optimization ibalulekile?
Ukuchaza i Ukulungiswa kweVenkile yeApple ibinzana lisoloko lisetyenziswa "I-SEO ye-apps", nangona olu luthelekiso olungachananga. Iziphumo kunye neziphumo esiya kuziphumeza nge-ASO zidlulela ngaphaya kokuphucula indawo. Umzekelo:
ugcino lwentengiso
Ukukhuthaza usetyenziso olutsha kudla ngokubandakanya inkcitho ebalulekileyo kwintengiso. Ekuqaleni, kufuneka wenze i-app yaziwe, kwaye le yeyona ndlela ikhawulezayo. Nangona kunjalo, nge-ASO unokufezekisa isikhundla esihle ngokwemigaqo ye-organic, ixesha elide kakhulu kunokuthengisa, eliya kuhlala lilinganiselwe kwixesha elithile.
Umfanekiso osemgangathweni kunye nobugcisa
Esinye seziphumo ezisuka ekusebenziseni i-App Store Optimization isicwangciso esigcinwe ixesha elide kukuba siza gcina yonke idatha, ulwazi kunye neempawu zesicelo zihlaziywa rhoqo.
Kukwabandakanya ukusabela kunye phendula ngokukhawuleza kwimibuzo yabasebenzisi kunye nezimvo. Yeyona ndlela ilungileyo yokubona iimpazamo kwaye uzilungise, kunye nokusebenzisa izixhobo ezifana nePlay Console kaGoogle. Ngamafutshane, izenzo ezijolise ekuphuculeni umgangatho we-app kunye nokuhlakulela umfanekiso onzulu kunye nobugcisa.
Icandelo
Umsebenzi olungileyo wokuphucula ngokuqinisekileyo uphumela ekwahlulweni kwe-app ngokusekelwe kubaphulaphuli ekujoliswe kubo. Oku kuya kubangela ukuba isicelo siya kuboniswa ngokwendalo kubasebenzisi abanokubakho okufanayo. Ngamanye amagama, ngokusebenza ngakumbi kunye nexesha lokugcinwa ngabasebenzisi, nto leyo eya kunika iimpawu ezintle zamava omsebenzisi kwii-algorithms zevenkile yeapp.