Has it ever crossed your mind to earn something extra using Instagram? Although it sounds like a good idea, many times we limit ourselves by not fully knowing what it takes to achieve it. In this sense, one of the most frequently asked questions is How many followers do you have to have on Instagram to make money? In this article, we will answer this and other questions.
While it is true that the number of followers on Instagram greatly influences the income we can generate, the truth is that that is not the most important issue. There are others factors that determine the amount of money we can receive through the social network. All in all, let's see how many followers you should have, at a minimum, to be able to make money.
How many followers do you have to have on Instagram to earn money?
How many followers do you have to have on Instagram to make money? This is one of the most frequently asked questions among users who want to take advantage of the social network. And, the truth is, it is based on a somewhat erroneous idea: that you have to have an extremely large amount to generate income on Instagram.
Why do we say it? Because it is not necessary to have thousands or millions of followers to achieve monetization on Instagram. In addition to the quantity, the interaction or engagement generated in a profile is very important. This translates into the number of Comments and Likes a post receives. In fact, it is a fundamental part when using Instagram to monetize.
Of course, this does not mean that the number of followers is not relevant. On the contrary, it is an essential factor in the growth of a profile or a commercial brand. So, How many followers do you have to get at least to make money on Instagram? The minimum requirements are the following:
- Nano influencer: from 1000 to 10 thousand followers
- Micro influencer: from 10 thousand to 100 thousand followers
- Macro influencer: from 100 thousand to 1 million followers
- Mega influencer or celebrity: More than 1 million followers
Of course, to start making money you won't need to reach a super high number of followers. It is enough to have at least between 2 thousand and 5 thousand followers so that companies notice your profile to promote your brand. This brings us to another important factor: how much you can earn per number of followers on Instagram.
How much money can you earn on Instagram based on the number of followers?
Before answering how much money you can earn based on the number of followers you have, it is important to know who really pays the influencers. The truth is Instagram is not the one who pays for each publication. It is the brands that are in charge of providing access to users in exchange for collaborating with them. That's why we sometimes see 'Paid collaboration with…' at the top of some posts.
For this, the brands They reach agreements with influencers so that they can promote their products or services among their followers.. The average money that some brands can pay based on the number of followers a profile has is the following:
- 5000 followers: €80
- 10 followers: €000
- 100 followers: €000
- 1 followers: €000
Clear These figures can be much higher depending on the number of followers and the popularity of the influencers.. To give an example, towards the end of 2023, Cristiano Ronaldo, the user with the most followers on Instagram (more than 600 million), could earn about $3,23 million per post. Obviously, a figure that is practically impossible to reach, but it serves to give us an idea.
Tips to make money on Instagram
As you can see, to make money with Instagram you must meet at least two main objectives: have a minimum number of followers and ensure that your profile generates interaction. How can you get it? To do this, it is advisable that you take into account the following practical tips.
Get followers organically
Since followers are a very important part of making money on Instagram, you must worry about getting a real audience. So, it is better that you resist the temptation to buy followers and seek to build your brand little by little. You will achieve this if you do the following:
- You create good content
- You improve your profile
- You add stories constantly
- You follow accounts similar to yours
Interact with your followers
Another main factor to monetize with Instagram is Interact with your followers and get them to do the same. What's up to you? Find out what type of content interests them through surveys or conversation threads.
This way, once you make a post, you will receive much more interaction (comments, likes, shares) from followers. And as a result, brands will have one more reason to pay attention to your profile.
Improve the appearance of your profile
Both the biography and the appearance of the Feed form an essential part of your Instagram account. In fact, it is the first impression that both followers and brands get. So make sure that the information you offer in these sections is true and clearly shows who you are and what you offer.
Increase the quality of your content
Something that will help you be seen by companies is to determine what type of content you will publish on your profile. If you are not precise and post on different topics, it will be easy for you to confuse your followers and brands who may hire you. That's why, specialize in a specific type of content. This way, brands will know if you have the audience and profile necessary to promote their products and services.
Use Hashtags
The use of Hashtags is also very important to be seen on Instagram. These tags allow those who are interested in your content to find you easily. With Hashtags, you can increase the number of followers and, in addition, it is easier for brands to contact you.
So, how many followers do you have to have on Instagram to make money?
In conclusion, in this article we saw that, Although the number of followers is an important part of generating income, it is not the only. You must combine a good number of followers with interaction or engagement. And, if in addition to this you increase the quality of your content and improve your profile, you will have more chances of earning money using social networks like Instagram.