The new iPhone could have Gemini built in Google's artificial intelligence assistant. This, after a surprising change of plans by Apple, which could integrate this tool into its next iOS 18 operating system.
¿Why Apple wants to integrate this Google generative AI into iOS? It is not that Apple does not have development aimed at artificial intelligence, but apparently there are conversations between both technology companies. Let's learn more details about this information and the real reasons for this integration.
Apple wants to integrate its iOS 18 with Google Gemini
According to Mark Gurman, a very controversial Apple insider, it has been explained that from the Cupertino headquarters They are negotiating with Google the license of their Gemini artificial intelligence engine. This, with the aim of promoting some functions and including them in the iPhone 2024 operating system, iOS 18.
This agreement can undoubtedly shake up the AI industry considering that both companies bring great value to the technology and development. The information has been taken from sources very close to Apple, who preferred not to be identified because it was a “private negotiation” issue..
According to other news, this has not been Apple's first negotiation with other AI engines. Apparently there was already talked with Microsoft, being the main financier and majority shareholder of Open AI. However, the negotiations went nowhere so they took a turn towards Google Gemini.
This action by Apple leaves a lot to think about, especially in a sector as powerful as artificial intelligence. From another perspective, it seems that the Cupertino team bets or trusts more in developments from other companies than its own, something really new for the brand. However, Tin Cook, CEO of Apple, has reported that They are still working on their own generative AI.
For now, we can only wait for the launch of iOS 18, which will be in June at the Apple Worldwide Developers Conference 2024 (WWDC) at the Cupertino headquarters. There you can try this operating system and see the power of generative AI with the creation of images or texts from simple prompts. What do you think of these negotiations between Apple and Google? In the end, the big beneficiaries will be the users.