If you are a Twitter user and you are not convinced by how it currently works, pay attention to Bluesky, the social network behind which there is a well-known face in the social networking sector: Jack Dorsey, one of the co-founders of Twitter. Do you want to find out everything that is known about this new social network? Next we leave you with everything that is known about bluesky.
The idea was born in the heart of Twitter, more specifically from one of its co-founders and former CEO of the company, Jack Dorsey. Likewise, with the arrival of Elon Musk at the top of the company, Dorsey together with a group of entrepreneurs are working on a project in which the user has maximum control of their account.
Twitter, the enemy to fight for Bluesky
Twitter has been on the air since 2006, at which time Jack Dorsey launched into the world his first tweet. Throughout all these years, the company has undergone many changes. These have been both in functions and with the comings and goings within the company's board of directors.
Everyone knows that Jack Dorsey resigned as CEO at the end of 2021. Although this was not his first resignation, rather he was expelled from the company in 2008 and returned to it in 2015. However, Dorsey believed – or so he commented in a statement – that the best way to let the company grow was free it from all its founders. And, said and done: Jack Dorsey left the executive to give entry as CEO to what was then CTO: Parag Agrawal.
Now, throughout the year 2019, Dorsey launched some messages through his Twitter account in which he made reference to having to create a decentralized and freer social network. At least, giving the user more freedom to decide an aspect that currently cannot be done on Twitter. It was here when some signs were left that Bluesky was on the table.
Leaving centralized networks aside and betting on decentralized networks
First we will have to understand what concepts like 'centralized social network' and 'decentralized social network' mean. Quickly explained: in the second one the user has more control in the consumption of the content, as well as in the control of the use of your personal data of the created profile.
However, we will explain, with examples of centralized and decentralized networks to give you a better idea of where you want to go. bluesky.
Centralized social networks
Currently, the most powerful social networks of the moment are centralized social networks – including Twitter, of course. That is to say: although your implant is much easier because there is only one central server and nodes that send connection requests –these nodes are our computers, for example–, there are also disadvantages.
For example, If there is a computer attack on that central server and its database is accessed, all user information is exposed. Also, this server usually belongs to a company, so your data is at the mercy of these companies. To give you two examples: Facebook and Instagram store your data on Meta servers.
Decentralized social networks, Bluesky's ideal
Meanwhile Bluesky and its developers believe that the user should have more control of the data they offer to the network.. And that is why they do not want to have a central server, but rather a network of servers and no company is involved. Also, if a node doesn't work, or a server goes down, other users will be able to continue using the social network. As for the possibility of a computer attack, it is more difficult for user data to be exposed. At least, of all users of the service.
And with all this, throughout these years, Bluesky's current staff is working on a new transfer protocol who has been baptized under the name of AT Protocol –Authenticated Transfer Protocol– which is based on four concepts:
- Account portability
- Performance
- interoperability
- Algorithm –From the company they ensure that the user will be able to choose what type of ads they want to view, as well as recommendations based on personal tastes; no imposition by external companies–
To give you a recent example of a decentralized social network: Mastodon. That is, this service does not depend on any private server, but works thanks to its community. Therefore, there are no owners involved and the personal data of the user accounts are not stored on servers of private companies They may use your data for other purposes.
Mastodon was the alternative in which many Twitter users took refuge when Elon Musk took over Twitter for $44.000 billion at the end of last year 2022. And, above all, for the decisions you have recently made.
Appearance of Bluesky and how to access this new social network
Throughout the month of March, the Bluesky developer team jumped into the fray commenting that it was already The social network application is available through the Apple application store –we assume that soon it will also be available for the Android platform–.
By taking a look at the screenshots that are attached, we can verify that Bluesky is very similar to that of Twitter, what's more, we will have a timeline, as well as the possibility of attach images or GIFs or be able to retweet. What's more, according to some specialized media that have already been able to access the social network, when you enter for the first time you will be greeted with a 'What's up?' –What's up?–.
Likewise, for now, The only way to currently enter the social network is by invitation; since the phase that BlueSky is in is in closed beta phase. Therefore, if you are tired of entering Twitter –especially due to Elon Musk's decisions in recent months–, go get in line and Sign up through the website of the social network. This will send you an email with the data to enter. Here we leave you with the application –remember, only for iPhone– baptized as Bluesky Social:
Download Bluesky Social for iPhone