TikTok has seen exponential growth in recent years. From 2020 to now, it has experienced a cumulative growth of close to 50%, reaching 1.218 million active users worldwide. And as it is not otherwise, brands want a piece of the pie and that is why they run strong advertising campaigns on TikTok. Let's see the brands that are committed to advertising on TikTok.
TikTok also serves to advertise
The TikTok platform has developed different advertising options for advertisers that allow brands to connect with the audience in a creative way. And, although TikTok has always been considered a social network with a lot of engagement but with little conversion, this trend has changed in recent years.
Those of us who have advertised on TikTok have seen how the return on investment in marketing advertising campaigns is now greater than a few years ago. This may be due to the increased traffic from different demographics than what we were used to.
By this I mean that if before TikTok was a social network mainly focused on young Millennials and Generation Z, Now the TikTok audience that is over 25 years old is larger than that audience of those under 25.
All the most common advertisements on TikTok are that In-Feed ads that simulate organic content in the user's feed, the TopView video ads, which appear in full screen at the top of the feed for 24 hours or brand challenges to generate visibility and branding. These are some of the most common advertisements, but the creativity of advertisers continues to create new ways to advertise.
All this makes TikTok is a perfect place to advertise and as we will see, it is the preferred option for brands: advertising on a social network.
Advertising on social networks is the most used
Advertising on social networks is widely used by the most famous brands in the world due to the effectiveness of these advertisements within these platforms.
The main reason why social networks are used for this is simply the social and opinion nature that these networks have. In addition to occupying a large part of the population with ease of being able to segment users according to their interests.
We see how many companies use new creative formats beyond traditional ads. This is, for example, fun campaigns with influencers or social experiments with a social intention on the part of the company that is advertised.
All of this is reinforced under the idea of trends. Since it is very easy to see what trend there is each day, We can adapt our commercial strategies to these currents of thought in social networks.
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And if you plan to advertise on this platform, stay, let's see. some of the brands that do this type of advertising on TikTok.
Brands that use TikTok to advertise
Let's look at the brands that have the most followers on TikTok so we can learn from their methods to achieve an impact on networks so high.
ESPN
ESPN (Entertainment and Sports Programming Network) offers a wide variety of programming, including sports events, news, analysis and discussion programs.
If you are related to the world of sports, ESPN covers you. Many people with sports interests follow this channel, if your commercial target is this, take a look at their feed.
NBA
From controversies and best moments to statements and public appearances. Everything that can generate views in the NBA is on TikTok of the American basketball association par excellence.
By just cutting out some of the most spectacular moments of their matches, they manage to capture the attention of millions of users. A practice that we can copy if we have a similar model.
Netflix
Netflix uses Tiktok in a very smart way, This is for two reasons. The first is that has segmented its brand into different regions so that you can provide general information about the platform in your main account and you can provide information related to your country from the company account within your region.
And on the other hand, the use of advertising campaigns with the actors that film under Netflix generates many interactions. They have been very smart with this advertising and growth model within the TikTok platform.
La advertising on Netflix It is essential to continue occupying the number 1 position in content streaming services and they know it perfectly. Without a doubt, an advertising model to learn from.
La Liga
Laliga is one of those companies that has taken time to reach TikTok but this has not meant that it has taken time to grow, quite the opposite. Laliga has 25.3 million followers in much less time than other companies on the list.
Model curious videos, with the best moments of the matches, controversial statements and emotional moments On the field of play they make their videos seen by millions of people.
It has already surpassed the NBA and is only behind ESPN in the sports sector. Something impressive considering that Laliga is a football competition and ESPN encompasses all sports and official competitions.
Red Bull
Red Bull and TikTok are like a love at first sight relationship. TikTok and Red Bull have shared a young audience that is passionate about adventure and sports (which we can confirm by seeing that the majority of brands on this list are brands related to sports).
That is why TikTok represents an impressive source of potential users for the energy drink brand. In addition, RedBull advertising, which has always been characterized by its tone of humor, adapts perfectly to the vocabulary and expressions of young people approaching the urban world. Not for nothing do they have nearly 12 million followers on the platform.
This company is perfect for understanding how advertising should be done on TikTok.
Gucci
Gucci has more than 4 million users on TikTok and continues to grow thanks to the collaborations it does with fashion influencers, something that has a lot of “engagement” on the platform.
Despite not being the most followed fashion brand on TikTok, Zara has more than 10 million followers, it is one of the best valued thanks to celebrity participation in its publications
Like RedBull, share a young and active audience which is a large percentage of TikTok users. They have known how to choose their audience and the channel to communicate with them, a great job by the Italian brand.
Fornite
13 millions of followers has the multiplayer game on TikTok. The gaming industry is gigantic and every day it becomes more important in networks like this.
We can see videos with best moments, competitive tournaments or events and announcements of the game itself exclusively on TikTok. This attracts millions of game users who want to be updated with the latest news on the battleroyale island.
The highlight of the relationship between Fortnite and TikTok is the dances. Yes, Fortnite dances have been brought to TikTok and vice versa, creating a unique ecosystem of interactions. It is a unique and very fun case to analyze since Fortnite knew how to adapt the cosmetics of its game to dances recognized on a social network. This Fortnite advertising action is a 10 in the world of marketing.
And these have been the companies that stand out on TikTok advertising and creating new avenues of interactions with the public. Many of the best marketing ideas come from these companies so keep an eye on their movements on TikTok if you want to learn how to take your brand to the top.