Did you know that Nokia, the Finnish phone brand, hid a series of messages hidden in ringtones and alerts? Few know this secret and even fewer could determine what they were about, unless they knew Morse code.
The company hid these messages in its characteristic ringtone which sounded millions of times every second around the world. Without knowing it we were receiving a notification, but what did it say? With what intention did they do it? We will discover this and more below.
What hidden messages did Nokia send in its ringtones and messages?
When you received a text message on your old Nokia mobile device, what came through was a very particular sound. This combined a Morse code that referred to the acronym SMS which means Short Message System, (Short Message System, in Spanish).
These acronyms written in Morse code would be something like this: … (S) _ _ (M) … (S). This sounded with short beeps for dots (.) and long beeps for dashes (_). Regarding the ringtone, it was the legendary Gran Vals and was created in 1902 by Francisco Tárrega.
The company was inspired by this Spanish artist to create its ringtone which also included Morse code. It is about the remembered » Connecting People» or in Spanish «connecting people». The company turned this tune into dots and dashes to make it their official sound.
Why did Nokia create hidden messages in its ringtones and message tones?
Nokia mobile devices have been classified as the best selling phones in the world. Even the brand has stood out above smartphones from Apple and Samsung. One of its qualities, beyond innovation, quality and functions, was framed in the marketing strategy.
That launch of convert music and tones to morse code, generated a greater connection between the brand and users. In addition, they were easy to remember, they stayed in the minds of consumers and every time they heard it they remembered it.
Old Nokia phones set a great standard in technology and usability for the time. Being able to send SMS to anyone, receive and make calls without interference, among others. Hidden messages became an element of attention and attraction for the masses. Did you know this story about hidden messages in old Nokia devices?