Yazi i- amabhrendi eselula athengisa kakhulu ezwenikazi ngalinye, idatha yalabo abathanda izibalo. Ngaphezu kokuba izinombolo ezilula, singakwazi ukwazi ukufinyelela komkhiqizo ngamunye ezindaweni ezihlukene, ngisho nepolitiki yezwe enesisindo.
Ukwazi izibalo zomhlaba, ngaphezu kokwenza kwaziwe ukuziphatha kwemakethe yomhlaba, ikuvumela ukuthi wazi amathrendi wokuthenga kanye nezintandokazi zomsebenzisi. Ulwazi olukuleli nothi luzosekelwe ikakhulukazi kudatha ye I-Couterpoint y Canalys, izinkampani ezimbili ezivelele kulo mkhakha.
Uma unentshisekelo, ngisho ngenxa yelukuluku, yazi izinhlobo zamaselula ezithengisa kakhulu ezwenikazi ngalinye, khona-ke leli nothi elakho. Ngithemba ukuthi uyayithanda futhi ujabulele lolu hambo olufushane ngokugcwele.
Imikhiqizo yeselula ethengiswa kakhulu ezwenikazi ngalinye
Ngiyazi ukuthi kungaba likhulu inani ledatha elingaboniswa, nokho, ukunikeza umbono olula wokugayeka, Ngizohlela kabanzi ngamazwekazi. Ngokuya ngendawo okuyo, ungase ungazi ezinye izinhlobo zemikhiqizo, kodwa ngejubane imakethe ethuthuka ngayo, uzokwazi maduze.
Ngaphandle kokuningi engingakusho ngaphambi kokuqala, ngizokukhombisa ngendlela ehlelekile okuyizinhlobo zamaselula ezithengiswa kakhulu ezwenikazi ngalinye.
Izwekazi laseMelika
Izwekazi laseMelika lihlanganisa ENingizimu Melika, eMelika Ephakathi naseNyakatho Melika, ekubeni imakethe ebanzi njengoba ihlukahlukene. Kuyinkimbinkimbi ukuphatha leli zwekazi ngendlela efanayo, ikakhulukazi ngenxa yezingxenye eziseningizimu nasenyakatho, ezinomehluko omkhulu wamasiko nezomnotho.
Kufanele kuqashelwe ukuthi, ezwenikazi, Kunezimboni ezinkulu zemishini ephathwayo noma izingxenye ezithunyelwa kwamanye amazwekazi ukuze zihlanganise eminye imikhiqizo.
Esinye isici okufanele sigqanyiswe mayelana nezibalo zezwekazi laseMelika ukusatshalaliswa kwabantu. Amaphesenti abalulekile, kanye namandla amakhulu okuthenga, atholakala enyakatho. Ukusatshalaliswa kwemikhiqizo ethengiswa kakhulu imi kanje:
- I-Samsung ngo-34%
- I-Motorola ngo-21%
- I-Xiaomi ivala i-17%
- Dlulisa 7%
- I-Apple ngo-5%
El U-16% osele umbozwe ngamanye amabhrendi asafufusa, ikakhulukazi abomdabu waseShayina. Imininingwane ethokozisayo kulolu hlu ukuthi i-Apple ikhishwe kanjani esihlalweni ezinye izinkampani ezikhiqizayo. Isizathu salokhu wukumiswa kwemishini yasekhaya, iningi layo elinezinhlelo zokusebenza ze-Android, okuholele ekufudukeni ngokwengxenye.
Izwekazi lase-Afrika
Naphezu kokwandiswa kwayo okukhulu, alikho inani elikhulu ledatha, njengoba kwenzeka esimweni esidlule. Naphezu kwalokhu, izibalo zasakazwa kahle, kubhekwa nenani lamaselula angenisiwe ezwenikazi.
Ngekota yesibili ka-2023, cishe izigidi eziyi-19,7 zamadivaysi eselula angenisiwe. Le datha itholwa kwa-IDC, inqolobane ephelele yezibalo, yezokuxhumana kanye nezibalo zemakethe. Uhlu lwemakethe lukhonjiswe ngezansi.
- Ukuguqulwa ngo-48%
- I-Samsung 30%
I-Transsion yinkampani yomdabu waseShayina, egcina ukukhula njalo, ehlinzeka ngamamodeli eselula ngezindleko eziphansi kanye nekhwalithi. Ama-22% asele ahlukaniswe amanye ama-brand, afana ne-Apple ne-Xiaomi, ephawuleka kakhulu.
Australia
Ngimele i-Oceania, ngizothatha i-Australia, ngoba idatha enemininingwane eyengeziwe ingatholakala. Ukuba nethonya elikhulu lase-Asia, singalindela ukuba nalo i-podium yemikhiqizo yalolu hlobo.
Iqiniso liyamangaza, imiphumela etholiwe, nokho, yenza umqondo omkhulu. Okulandelayo, lezi yizi Imikhiqizo evelele kakhulu e-Australia ngo-2023, khumbula ukuthi imiphumela cishe inambambili.
- I-Apple ngo-44,2%
- I-Samsung 35,1%
Ngaphezulu nje kwama-20% asele anohlu oluhlukahlukene, igqamisa i-Realme, i-Xiaomi ne-Transsion. Umthelela we-Apple kule makethe ubanzi kakhulu, ugqame kakhulu kumakhompyutha womuntu, okuholela emiphumeleni ebonwe ngenhla.
Asia
Lokhu mhlawumbe kungenye ye izimakethe eziyinkimbinkimbi, okugqamisa inani elikhulu labakhiqizi abakhona esifundeni. Kungashiwo ngokuphepha ukuthi iphesenti eliphezulu lezingxenye ze-elekthronikhi, hhayi kuphela kumakhalekhukhwini, kodwa cishe noma iyiphi idivayisi, livela esifundeni.
Njengokulindelekile, ezweni ngalinye i brand zendawo, lokhu kwenza uhlu luyinkimbinkimbi, kodwa luthakazelise kakhulu ngesikhathi esifanayo. Ngokusekelwe kudatha ye-IDC, ngizohlela uhlu ngokwesifunda, okuzovumela ukubonwa okungcono.
Ngizoqala ngamazwe aseningizimu-mpumalanga, okuhlanganisa Philippines, Malaysia, Vietnam, Thailand kanye ne-Indonesia. Esifundeni, iTranssión igqama endaweni yokuqala, ilandelwa yi-Samsung, i-Xiamoi futhi ekugcineni i-OPPO.
I-Japan igqame ngokuthuthuka kwayo njalo kwezobuchwepheshe, ngakho-ke amamodeli asezingeni eliphezulu kufanele alindelwe. Akukholakali yini lokho I-Apple iphethe i-50% yemakethe, ilandelwa i-Samsung futhi ekugcineni i-Google ngamamodeli ayo e-Pixel. Ngokungafani namanye amazwe ase-Asia, izinhlobo zendabuko ziyagqama.
Esinye isiqhwaga sezwekazi lase-Asia si I-India, lapho kukhiqizwa inani elikhulu lemikhiqizo ehlukahlukene. Ezweni, kwatholwa amadivayisi angaphezu kwezigidi ezingu-2023 ngonyaka ka-43; idatha yohlu itholwa kule datha. Izikhundla ezimbili zokuqala zibambene ngezobuchwepheshe. Abathengisi abahamba phambili kwaba: I-Samsung ne-Xiaomi, ilandelwa yi-Vivo, i-Realme ne-OPPO.
Ngokuqondene ne Imakethe yaseShayina, ebaluleke kakhulu, kuthuthukiswe izindlela zokuthengisa ezilandelayo: Ukuhlonishwa njengomholi wemakethe, kulandele i-OPPO, i-Apple, i-Vivo ne-Xiaomi. Kubalulekile ukuthi i-Apple ivele ohlwini.
Rusia
Leli elinye icala elithile, hhayi nje ngoba akulona izwekazi ngokwalo, kodwa ngenxa ye- ukuguquguquka okwakhiwa ukungqubuzana kwezikhali obambe iqhaza kukho njengamanje. Phambilini, ama-brand afana ne-Samsung ne-Apple ayebusa emakethe, kodwa okwamanje anqabile kwaze kwaba seqophelweni lokunyamalala emakethe.
Ngentshisekelo yasendaweni, ukuthatha amanye amandla emibono njengabangane, I-Russia ithole ama-brand aseShayina phakathi no-2023. Okubili okuyinhloko yi-Realme ne-Xiaomi.
Europa
El Izwekazi laseYurophu libanzi kakhulu futhi inezimakethe ezithile zasendaweni, nokho, ama-avareji ayatholakala ahlanganisa ngokufanele indawo yendawo. Ngokusho kwe-Canalys Data, bekunemikhiqizo emi-3 evelele ngonyaka ka-2023.
Izimakethe ezibaluleke kakhulu okufanele zicatshangelwe lapho kukhiqizwa ukufakwa kuhlu yilezi: EJalimane, eSpain nase-Italy. Ngokusekelwe ocwaningweni kutholwe ukuthi:
- AbakwaSamsung abangaphezulu nje kuka-35%.
- I-Apple ngo-33%.
- I-Xiaomi ngo-15%.
Ngokwengxenye yayo, i-1U-7% osele ufaka amabhrendi afana ne-Google, Transsion ne-Motorola. Iqiniso liwukuthi, lolu hlu luchazwe kahle, lushiya eceleni ama-brand abasafufusa.
Ngethemba ukuthi ngikusize ngelukuluku lakho lokuthi yiziphi izinhlobo zamaselula ezithengiswa kakhulu ezwenikazi ngalinye. Ngenxa yezibalo ezivela ezinkampanini ezihlukahlukene zokubonisana emhlabeni jikelele, singacacisa ngalolu daba. Yiziphi ocabanga ukuthi zizomakethwa kakhulu ngo-2024?