I-Las Imibono ngoTemu Ziyindlela enhle kakhulu yokufunda kabanzi mayelana nenkundla yokuhweba eku-inthanethi. Muva nje, leli khasi lisebenzise umkhankaso wokukhangisa onamandla ukuze lizibeke endaweni yonke, futhi imiphumela ibe mihle. Nokho, kubalulekile ukufunda imibono ngoTemu ngokucophelela ukuze kungabikho okumangalisayo.
La Ikhwalithi yemikhiqizo, izikhathi zokulinda zokuthunyelwa, isevisi yamakhasimende kanye nokulandelwa kokuthengiswa kwangemuva. Lawa amapharamitha ahlukene enza ukuqonda okuphelele kwenkundla nokuthi umuzwa wabasebenzisi abavela ezingxenyeni ezihlukene zomhlaba ube njani ngeminikelo nemikhiqizo yayo.
Imibono kaTemu ku-inthanethi
Ukufika kwakamuva kwe Isevisi yeTemu eSpain umeme izinkulungwane zabasebenzisi ukuthi babelane ngolwazi nemibono yabo. Uma uqhathanisa isevisi ehlinzekwa uTemu namakhasi afana ne-Trust Pilot, amanye ama-alamu ayakhala. Abasebenzisi abakuphothali yemibono edumile ababiki okuhlangenwe nakho okujabulisa kakhulu. Izinkinga ezivame kakhulu zihlanganisa izinkinga ngokufika kokuthunyelwa, nokubhaliswa kwezinkokhelo kanye nesevisi yamakhasimende ngokujwayelekile.
Uyini uTemu?
UTemu uyinkundla ezentengiselwano okuyingxenye yeqembu lezomnotho iPDD Holdings Incorporated. Leli qembu liyinhlanganisela yezinkampani zomdabu waseShayina futhi ezingabanikazi be-Pinduoduo, enye inkundla ye-e-commerce eyenza ukuxhumana phakathi kwabalimi nabathengi. Le nkampani ibhaliswe e-Boston, e-United States, imikhiqizo eminingi ithunyelwa ngokuqondile esuka e-China iye ezindlini zamakhasimende.
La Ukunwetshwa kweTemu Kube namandla kakhulu ezinyangeni ezedlule. NgoFebhuwari 2023 yafika eCanada, futhi inkampani yaze yasakaza isikhangiso ngesikhathi seSuper Bowl. Lesi ngesinye sezinyathelo zokukhangisa ezibiza kakhulu nezisebenzayo emhlabeni wokumaketha njengoba i-Super Bowl iheha izigidi zababukeli. NgoMashi inkundla iphinde yafika eNew Zealand nase-Australia, ngaleyo ndlela yazuza ukungena kwayo emakethe yasolwandle. Kwabe sekufika amazwe ase-Europe anjengeFrance, Italy, Germany, Netherlands, Spain kanye ne-United Kingdom.
Impumelelo yemakethe ye-elekthronikhi yomhlaba wonke ibonakala ngesipiliyoni sikaTemu. Kodwa ngalé kokwandiswa, ipulatifomu inamaphutha ayo kanye nabaphikisi. Abasebenzisi bangafinyelela inhlobonhlobo yemikhiqizo nabahlinzeki baseShayina, kodwa imibono yabasebenzisi ibonisa olunye uhlangothi lohlamvu lwemali.
Kungani amanani entengo e-Temu ephansi kangaka?
La Isu lebhizinisi leTemu ukunikela ngemikhiqizo ngamanani aphansi kakhulu, ngisho nangaphansi kwalokho okunikezwa yi-AliExpress. Futhi ezimweni eziningi lezi ziyimikhiqizo efanayo nabahlinzeki abafanayo. Umsebenzi uyafana nowamanye amaketango okuthengisa aku-inthanethi, okwazi ukuthengisa ngokuqondile kubathengi ngaphandle kwesidingo sokuba nezindawo zokugcina izimpahla endaweni lapho uhlelo lokusebenza lusebenza khona.
Izinkinga zomsebenzisi ngeTemu nemibono
Ngokufika kukaTemu eSpain futhi kwavela izingxabano ogcina isikhathi nomphakathi waseYurophu. Inkundla iye yagxekwa izikhathi ezimbalwa ngezimo ezihlobene nokuthunyelwa, izinkokhiso zokukhokha ezingaziwa, ama-oda angalungile, kanye nesevisi yamakhasimende esezingeni eliphansi. Encwadini eshicilelwe kusayithi Lesikhathi, ukugxeka okuyinhloko kohlelo lokusebenza oludumile lwe-Temu nokusebenza kwalo e-United States kwahlolisiswa kabanzi.
Kunconywa ungathengi imikhiqizo yengilazi, njengoba ukupakishwa kude nokwanele, okusho ukuthola imikhiqizo ephukile. Enye inothi, kulokhu evela ku-TechCrunch, ihlanganisa izinkinga ekuthengeni kwe-Temu i-Wish ehlushwa yizo. Lokhu kuhlanganisa ukulethwa okonakele, ukufakwa kuhlu okuwumgunyathi, ama-oda angalungile, nesevisi yamakhasimende engalungile.
Ngokuqondene ne-Trust Pilot, iwebhusayithi iqoqa ukubuyekezwa okungekuhle kwe-Temu ngenxa yezindleko ezingafanele. Lokhu kungenxa, ngokwemibono, amaphutha ekuvikelekeni kwesikhulumi. Izigebengu ze-inthanethi zisizakala ngokuba sengozini ukuze zifinyelele kudatha yokuhlonza futhi zithenge ngolwazi lomsebenzisi. Nakuba la macala engajwayelekile kangako, kunemibono engemihle esekelwe kulolu hlobo lwamacala.
Isipiliyoni seTemu sisonke
Abanye abasebenzisi bethula zabo imibono enezikhalazo ezithile mayelana nokuthunyelwa okuthatha isikhathi eside kakhulu, okufika kuphukile noma kunezinto ezingalungile. Kodwa ngaphandle kokungabaza into eyingozi kakhulu ukuthi imininingwane yokukhokha intshontshwa ngabaduni. Ku-Trust Pilot, inkundla ye-Temu inamaphuzu ezinkanyezi ezingu-2,8 kwezi-5. Futhi akuvamile ukuthola abasebenzisi bexwayisa ngokuthi bathenga egameni labo.
Phakathi kwe okuhlangenwe nakho okungekuhle Ama-oda angaqediwe nawo ayashiwo. Ukubambezeleka okungalindelekile kanye nemikhiqizo ekugcineni ephelelwe isitokwe nakuba inkokhelo ehambisanayo yenziwe. Okwamanje, inkundla ye-Temu idlula esimweni sokunwetshwa okukhulu kuyilapho kukhona ukungabaza nokulindelwe mayelana nokusebenza kwayo okuvamile.