Wake wazibuza ukuthi iyini imvelaphi nencazelo yemikhiqizo ephathwayo esikhuluma ngayo kakhulu? Sesijwayele ukuzwa amagama emikhiqizo efana ne-Apple, i-Samsung noma i-Xiaomi, kodwa asivamile ukuma ukuze sicabange ukuthi avelaphi. Ubani owawasungula? Asho ukuthini ama-logo abo? Nakuba kubonakala sengathi bebelokhu bekhona, bebusa imakethe yezobuchwepheshe, iqiniso liwukuthi kukhona indaba ngemuva komunye nomunye wabo. Kulo mcimbi sizothatha uhambo olufushane lwemvelaphi yezinhlobo zamaselula ezibaluleke kakhulu kulo mkhakha. Ingabe ufuna ukwazi?
Yonke imikhiqizo inomlando, ngisho nowamafoni omakhalekhukhwini
Ukuze bafinyelele lapho bekhona namuhla, Izinhlobo ezinkulu zemikhiqizo namasevisi kudingeke ukuthi zihambe ibanga elide. Bonke babenesiqalo esihle, futhi ngokuqinisekile akekho owayecabanga impumelelo ababeyoba nayo noma ukuthi babeyoqashelwa emhlabeni wonke. Kuzo zonke izimo, kwakudingeka ukutshala isikhathi esiningi, umzamo kanye nezinsiza embonweni kuze kube yilapho kutholakala umphumela olindelekile.
Lapho uthola incazelo yemikhiqizo ephathwayo, kuyenzeka ukuhlonza izici ezithile ezivamile emlandweni wabo. Ngokwesibonelo, umqondo wokuqala wawuhlale unobuhlakani futhi ungowokuqala, ngaphambi kwesikhathi sayo futhi cishe unombono. Ngokufanayo, zonke izinhlobo Banikela ngemali eningi nobuhlakani ekukhangiseni. Ngalo mqondo, kwakudingeka dala ubuwena ezungeze umaki, nge logo nezinye izici ezizowuhlukanisa nomncintiswano.
Funda umlando nencazelo yemikhiqizo yomakhalekhukhwini
Ake sithathe uhambo olufushane lomkhakha wezobuchwepheshe ukuze sifunde ngawo incazelo yemikhiqizo yeselula edume kakhulu emhlabeni wonke. Abaningi babo baqhubeka beyizinkomba ekukhiqizeni ama-smartphones kanye nezesekeli; abanye, nokho, sebelahlekelwe ingxenye enhle yodumo lwabo futhi bahlala bekhuthele ethunzini.
Samsung
Umkhiqizo Samsung Ingenye eyaziwa kakhulu futhi ephumelela kakhulu emhlabeni wezobuchwepheshe kanye ne-electronics. Yaqala njengemboni encane yezindwangu emuva ngo-1938., futhi yahlukahluka kwaze kwaba yilapho ingena embonini yezogesi ngo-1969. Ngemva kokutshala imali ekukhiqizeni ama-memory chips nama-semiconductors, yangena emakethe yomakhalekhukhwini, amakhompyutha nezikrini ze-LCD ngawo-90. Namuhla, asikho isidingo ukukhuluma ngobubanzi nempumelelo ebe nayo kulo mkhakha.
Ingabe bewazi lokho Igama elithi 'Samsung' lisho 'izinkanyezi ezintathu' ngesi-Korean? Lezi zimelela amanani amathathu ayisisekelo enkampani: ubukhulu, amandla kanye nengunaphakade. Uphawu lwayo lwagcina izinkanyezi ezintathu kwaze kwaba ngu-1993, lapho ilogo emele uhlobo kuze kube namuhla iklanywe: igama elithi Samsung elibhalwe ngomshini wokubhala ogqamile kungemuva elimhlophe. Lolu phawu lubonisa ubulula, isimanje kanye nobuhle obubonakala kulesi sikhondlakhondla sezobuchwepheshe namuhla.
Samsung
Kulolu hambo ngencazelo yemikhiqizo ephathwayo, asikwazanga ukuphuthelwa Samsung, inkampani ekhiqizayo eyabeka inkambiso kumaselula ngeminyaka yama-90s. Kwaqalwa ngo-1930 lapho iGalvin Manufacturing Corporation, eyasungulwa abazalwane uPaul noJoseph Galvin, yethula eyokuqala umsakazo wemoto.
Igama elithi 'Motorola' liyinhlanganisela yamagama “motor” kanye “negagasi,” eliphakamisa umqondo womsindo onyakazayo.. Akushiwo, umsakazo we-Motorola ube yimpumelelo futhi uyingqopha-mlando embonini yezokuxhumana. Leli bekuyiphuzu eliqinile lenkampani kwaze kwathi, ngo-2011, yahlukaniswa yaba izinkampani ezimbili ezizimele: iMotorola Mobility kanye neMotorola Solutions.
Xiaomi
Uma noma yimuphi umkhiqizo weselula ungayekile ukukhala ezinyangeni ezedlule, kunjalo Xiaomi nokuzibophezela kwayo ohlelweni olusha lokusebenza lwamakhompyutha ayo: I-HyperOS. Igama layo lisho “irayisi elincane” noma “imbewu yerayisi.”, okubonisa ifilosofi yabo yokuqala kancane nokusebenza kanzima ukuze bafinyelele imigomo emikhulu. Futhi yebo usekuzuzile!
Ngakolunye uhlangothi, isifinyezo "My" okuvela kulogo yakho kunezincazelo ezimbalwa okungenzeka, njengokuthi “I-inthanethi Ephathwayo” noma i-Mi, ngesiShayina okusho ukuthi “irayisi”. I-Xiaomi iyinkampani encane kunazo zonke kulolu hlu lwemikhiqizo ephathwayo, eyasungulwa ngo-2010 nguLei Jun nabanye abasunguli abayisikhombisa ababambisene nabo. Ibonakala kakhulu ngokunikela ngemikhiqizo ye-elekthronikhi esezingeni eliphezulu ngamanani akhokhelekayo, ikwazi ukuzibeka njengomkhiqizi wama-smartphone wesibili ngobukhulu emhlabeni, ilandela i-Samsung.
Huawei
Siyaqhubeka e-China, kulokhu ukufunda umlando nencazelo yomkhiqizo Huawei. Leli gama livela egameni lesiShayina elithi 华为, elisho “impumelelo enhle kakhulu” noma “isenzo esihle kakhulu.”. Ilogo yomkhiqizo iyimbali eyenziwe ngesitayela enamacembe ayisishiyagalombili, afanekisela ukuphelela nokuvumelana.
I-Huawei yinkampani yezobuchwepheshe yamazwe ngamazwe eyenza imishini yezokuxhumana, izinto zikagesi ezithengwayo, nezixazululo zenethiwekhi nengqalasizinda. Yasungulwa ngo-1987 nguRen Zhengfei, owayengunjiniyela wamasosha aseShayina, enemali yokuqala engama- $ 3.000 kanye nabasebenzi abathathu. Namuhla, ingomunye wabaholi bomhlaba emkhakheni wolwazi nobuchwepheshe bezokuxhumana, nokuba khona emazweni ayi-170 kanye nabasebenzi abangaphezu kuka-194.000. Yeka impumelelo enhle!
Lenovo
Olunye uhlobo lwase-Asia Lenovo, Yasungulwa eChina ngo-1984 ngaphansi kwegama elithi Legend ngunjiniyela uLiu Chuanzhi. Ngo-2003, inkampani yashintsha igama layo laba I-Lenovo, inhlanganisela ye-“Le” (kusuka ku-Legend) kanye ne-“novo” ('entsha' ngesiLatini), okusho ukuthi 'Inganekwane Entsha'. Ngo-2005 yathola ibhizinisi lekhompyutha yomuntu siqu le-IBM, okuholele ekwandiseni kwalo emhlabeni wonke ngophawu lwe-ThinkPad.
HTC
Ubuwazi ukuthi iselula yokuqala ye-Android kwakungeyohlobo HTC? Bekuyiphupho le-HTC, elasungulwa ngo-2008, okwenza inkampani yaba ngeyokuqala ukubheja kulolu hlelo lokusebenza. Igama layo livela kwisifinyezo se-High Tech Computer Corporation, okwakuyigama lokuqala. ngenkathi yasungulwa ngo-1997 nguCher Wang, HT Cho noPeter Chou. Futhi umbala oluhlaza wesifinyezo usho ukuthini? Ngokusho kwenkampani, bamele ukuqamba okusha, ubusha kanye namandla, yize inkampani ingesona isithunzi salokho ebiyikho ezinsukwini zayo zenkazimulo.
I-Nokia
Umkhiqizo I-Nokia inomlando omude osukela ngekhulu le-19, lapho yasungulwa ngu-Knut Fredrik Idestam njengenkampani yephepha namakhadibhodi eFinland. Igama elithi Nokia livela emfuleni kanye nedolobha elinegama elifanayo, lapho imboni yokuqala yayitholakala khona. Ngokuhamba kwesikhathi, inkampani yahlukahluka kwezinye imikhakha efana nerabha, ugesi wamanzi, izintambo nama-semiconductors. Ngo-1963 yakha ucingo lwayo lokuqala, futhi ngemva kweminyaka emibili yenza ucingo lwayo lokuqala lwe-GSM.
AbakwaNokia baba ngumholi womhlaba ekwakhiweni nasekudayiseni omakhalekhukhwini phakathi kuka-1998 no-2011, ngenxa yokuqanjwa kabusha kanye nekhwalithi. Nakho konke, bengingazi ukuthi ngizivumelanisa kanjani nenkathi yama-smartphones kanye nomhlaba olahlekile ngokumelene nezinye izimbangi. Ekugcineni, ngo-2014 yathengisa isigaba sayo seselula ku-Microsoft, yona yathengisa ngo-2016 kwaHMD Global. Le nkampani yaseFinland njengamanje inelayisensi ekhethekile yokukhiqiza nokudayisa omakhalekhukhwini ngaphansi kohlobo lweNokia.
Sony
I-repertoire yamaselula ngaphansi komkhiqizo Sony yehle kakhulu eminyakeni yamuva, nakuba isenamamodeli amahle kakhulu. Le nkampani yaseJapan yasungulwa ngo-1946 ngonjiniyela uMasaru Ibuka no-Akio Morita. Kodwa-ke, igama layo aliveli emasikweni aseJapane, kodwa kunalokho Ithathwe kwelesiLatini elithi "sonus", okusho ukuthi "umsindo"..
Apple
Siqeda lolu hambo lwencazelo yemikhiqizo ephathwayo ngenkampani yama-apula elunyiwe, Apple. Leli gama ligqugquzelwe ngu uhambo umsunguli walo, uSteve Jobs, aluthatha waya epulazini lama-apula, futhi ngokusobala yasikiselwa umlimi. Ngokwengxenye yayo, incazelo yelogo (i-apula elilunyiwe) ayicaci kahle.
Kwabanye, kuyinkomba ecacile isithelo esenqatshelwe somuthi wolwazi lukaGenesise waseBhayibhelini, iphakamisa ukuthi i-Apple inselele imikhawulo emisiwe futhi ihlale ifuna ukuqamba okusha. Kwabanye, kuvusa ubaba wekhompuyutha yesimanje, u-Alan Turing, owazibulala ngokuluma i-apula elinoshevu.
Kunoma yikuphi, i-Apple ingenye yezinkampani ezaziwa futhi eziphumelela kakhulu emhlabeni wonke, ebonakala ngobuhle, ubunkimbinkimbi kanye nokukhethekile komkhiqizo wayo ngamunye.