Eminyakeni yamuva nje, inkundla ye-e-commerce yakwaShopee ithole ukuthandwa okukhulu e-Asia, eYurophu nakwamanye amazwe aseLatin America. Izinhlobonhlobo zemikhiqizo eyinikezayo nezintengo zayo eziphansi ngendlela emangalisayo zihehe izinkulungwane zabathengi nabathengisi ngesikhathi esifushane. Uma ungathanda ukusizakala nganoma yikuphi ukunikezwa kwabo, into engcono kakhulu ongayenza ukwenza ucwaningo ngemibono yokuthenga ku-Shopee..
Impela uyazi ukuthi uShopee uyekile ukusebenza kwamanye amazwe aseYurophu, njengeSpain neFrance, nokuthi ube nezinkinga ezithile zokuzihlanganisa eLatin America. Ngaphezu kwalokho, inani lemibono engemihle mayelana nesevisi yakho yangemva kokuthengisa likhule kakhulu ezinyangeni ezisanda kwedlula. Konke lokhu kwakwenza abasebenzisi abaningi bayazibuza ukuthi ngabe kusaphephile yini ukusebenzisa uShopee ukuthenga nokuthengisa. Yini esingayilindela uma sisebenzisa le e-commerce ethandwayo?
Iyini i-Shopee futhi kungani idume kangaka?
shopee a Ipulatifomu ye-e-commerce eyasungulwa eSingapore ngo-2015 eyingxenye yeqembu lobuchwepheshe be-Sea. Namuhla, ihola imakethe yokuthengisa ngogesi eNingizimu-mpumalanga ye-Asia futhi isidume kakhulu emazweni afana ne-Philippines, Singapore kanye ne-Malaysia. Kukhathalogi yayo ihlinzeka ngemikhiqizo ehlukahlukene: izinto zobuhle, ubuchwepheshe, ezemidlalo, ikhaya, izingane, izilwane ezifuywayo, njll.
Eminyakeni embalwa ngemuva kokudalwa kwayo, inkampani yase-Asia yaqala ukwanda yaya kwezinye izifunda zomhlaba, njengaseYurophu naseLatin America. Ngokushesha Yaduma kakhulu ngenxa yezintengo zayo eziphansi kakhulu, izaphulelo kanye nokuthunyelwa kwamahhala.. Izinkampani eziningi zihlanganyele noShopee ukukhangisa imikhiqizo yazo, futhi izinkulungwane zabathengi zaqala ukusebenzisa inkundla ukuthenga.
UShopee unemodeli yebhizinisi efana namanye amapulatifomu e-e-commerce, njenge-AliExpress, eBay, ne-Amazon. Ipulatifomu inikeza inombolo engapheli yemikhiqizo, futhi abathengi bangayicinga ngesigaba noma ngokuthayipha injini yokusesha. Inkampani ithi umgomo wayo oyinhloko ukunikeza “isipiliyoni esilula, esivikelekile nesisheshayo sokuthenga ku-inthanethi ngokukhokha okuqinile nokusekelwa kokwanelisayo”.
Kungani uShopee edume kangaka?
Ukuduma okukhulu uShopee akuzuzile ngesikhathi esifushane kangako akunakuphikwa, kucatshangelwa ukuthi uqhudelana namanye ama-e-commerce ahlanganiswe ngokuqinile. Isibonelo, uhlelo lokusebenza lwe-Shopee luchithe amaviki kokungu-5 okuphezulu ku-Google Play futhi lwaba olunye lwezinhlelo zokusebenza zamahhala ezidume kakhulu ku-Android. Kungani le nkundla yokuthenga yaduma kangaka?
- amanani aphansi ngendlela ehlekisayo. Izintengo eziningi eShopee azivamile ukweqa ama-euro angu-15, futhi isihlungi samanani sikuvumela ukuthi useshe imikhiqizo enezindleko ezisuka ku-0 kuye ku-5 zama-euro.
- Izinhlobonhlobo ezinkulu zemikhiqizo. I-Shopee inikeza imikhiqizo yayo ngaphansi kwezigaba ezingaba ngu-15: Omakhalekhukhwini Namagajethi, Izingubo Zabesifazane, Amathuluzi Asekhaya, Izinto Zokubhala, Imidlalo Yamavidiyo, Ubucwebe Namawashi, Umama Nengane, Amathoyizi Nokuzilibazisa, Izilwane ezifuywayo, Izinto zikagesi, Ikhaya Nokuphila, Ezemidlalo Nokufaneleka, ubuchwepheshe , izingubo zamadoda nezicathulo zabesifazane. Isigaba ngasinye siphinde sahlukaniswa saba inqwaba.
- Ukuthumela kwamahhala. Ngokubhalisa nje, inkundla inikeza ikhuphoni lokuhambisa lamahhala kubasebenzisi bayo. Uhlelo lokusebenza luhlanganisa imidlalo emincane lapho ungawina khona amakhuphoni okuthumela amahhala nezinye izipho.
- imikhiqizo presale. Le nketho ivumela abathengisi ukuthi babhale ohlwini lwemikhiqizo ethengiswayo noma bengakwazi ukuthumela ngokushesha. Ngakho bagcina inani lokuthengisa futhi banciphise inani lokukhansela.
- Izipesheli Zombani. Iplatifomu kaShopee ibeka ukukhetha okuzungezisayo kwezinto ezidumile ezithengiswayo ngezaphulelo ezinkulu, amahora angama-24 ngosuku, izinsuku eziyisikhombisa ngeviki. Kuyithuba elihle lokuthola izaphulelo ezinhle kakhulu.
Ukubuyekezwa kwe-Shopee: bathini abasebenzisi?
Ngaphandle kokungabaza, into abasebenzisi bakwaShopee abayithandayo kulula kangakanani ukuthola zonke izinhlobo zemikhiqizo ngamanani angakholeki. Izinzuzo zesikhulumi azizange zithathe isikhathi eside ukuheha inani elikhulu labathengi nabathengisi. Kodwa-ke, lokhu kusetshenziswa okukhulu kuphinde kwakhiqiza inqwaba yemibono yokuthenga kwaShopee, eminingi yayo ivela kubasebenzisi abangeneme.
Isikhalazo esikhulu sabasebenzisi abaningi sihlobene isikhathi sokulethwa kwemikhiqizo ethengwe endaweni yesikhulumi. Futhi kuyaqondakala, ngoba kwezinye izimo kufanele ulinde kuze kube yinyanga noma ngaphezulu ukuze ube nomkhiqizo ezandleni zakho. Siyini isizathu sokubambezeleka okunjalo? Ngokuyisisekelo, ngoba imikhiqizo ithunyelwa isuka kolunye uhlangothi lwezwe (China), futhi ukuhamba kuze kube manje kuhilela izindleko, amaphepha, ukuhamba kanye nesikhathi.
Enye impendulo evame ukufundwa engalungile ngezinketho zokuthenga ku-Shopee izinga eliphansi lemikhiqizo oyithengisayo. Abanye abasebenzisi bathi ama-oda abo afike esesimweni esingesihle, abesezingeni eliphansi, noma abengabukeki nhlobo njengomkhiqizo abawuthengile. Yize kuyiqiniso ukuthi lokhu kuyingozi evamile kunoma iyiphi imakethe yezitolo eziku-inthanethi, izikhalo ezibhekiswe ku-Shopee mayelana nalokhu zishiya okuningi okufanele kucatshangwe ngakho.
Eminye imibono yokuthenga ku-Shopee iyakugcina lokho uhlelo lokusebenza leselula linezinkinga ze-fluidity, okwenza kube nzima ukuthenga nokufinyelela ezinye izinketho, ezifana nokusebenzisa amakhuphoni esaphulelo. Kufanele kuqashelwe ukuthi lawa akuwona amazwana angawodwa noma izimo ezimbalwa. Iqiniso liwukuthi abasebenzisi abaningi ngokwengeziwe banesipiliyoni esibi sokuthenga njalo lapho besebenzisa inkundla yakwaShopee. Kungosi yokubuyekeza Omathemba.com, Isilinganiso esiphezulu sikaShopee yizinkanyezi ezingu-3.6.
Izibuyekezo ze-Shopee: Ingabe kusaphephile ukuthenga ku-Shopee?
U-Shopee uhoxile emazweni amaningana ase-Europe naseLatin America ngesivinini esifanayo angena ngaso ezimakethe zabo. Ngokwesibonelo, ngo-June 17, 2022, lasuka emazweni aseSpain, cishe ngemva kwezinyanga ezintathu livale amahhovisi alo eFrance. Inkampani yamazwe ngamazwe nayo ibe nezinkinga zokuhlanganisa eLatin America, lapho ivale khona ukusebenza futhi yadiliza abasebenzi bayo emazweni afana neColombia ne-Argentina. Ingabe kusaphephile ukuthenga eShopee?
Iqiniso liwukuthi ukuthenga ku-Shopee kusaphephile emazweni nasezifundeni lapho kusasebenza khona: i-Singapore, i-Indonesia, i-Taiwan, i-Thailand, i-Malaysia, i-Vietnam, i-Philippines, i-Brazil, i-Mexico, i-Colombia, i-Chile, ne-Poland. Kwezinye zazo, njengeColombia, iyaqhubeka nokwenza imisebenzi yasemngceleni, kube nokubambezeleka kokulethwa kanye nokunye ukuphazamiseka. Nakanjani, Asikwazanga ukusho ukuthi uShopee ungumkhonyovu, kepha akuyona inkundla yokuthenga ye-inthanethi engcono kakhulu..