Futhi emhlabeni wezinhlelo zokusebenza zeselula, ukuma kuyisici esibalulekile. Ngalesi sizathu, izenzo zokumaketha ngenhloso yokuvela phakathi kwemiphumela yokuqala yezitolo zezinhlelo zokusebenza ziya ngokuya ziba njalo. Lokhu sikubiza Ukusebenziseka Kwesitolo Sohlelo Lokusebenza (ASO).
Kodwa yini ngempela Ukusebenziseka Kwesitolo Sohlelo Lokusebenza? Uma sikhuluma nje, lo mqondo singawuchaza njengesu noma izinyathelo ezithathiwe thola imiphumela engcono yosesho ezitolo zezinhlelo zokusebenza zeselula, njenge-Google Play Store noma i-Apple App Store, lapho kunezinhlelo zokusebenza eziningi ezifanayo noma ezizinikele ekwenzeni cishe imisebenzi efanayo.
Imishini, empeleni, iyafana neyamakhasi ewebhu ezinjinini zokusesha. Uma uhlelo lokusebenza lubekwe kangcono, luzothola ukulandwa okwengeziwe. Kodwa ukuze kuzuzwe lo mgomo, kubalulekile ukwazi ama-algorithms asetshenziswa yilezi zinkundla ukubeka izinhlelo zokusebenza.
Akumele futhi sikhohlwe ukuthi inombolo ngqo yokulandwa evumela uhlelo lokusebenza ukuthi lenze imali. Ukulandwa okwengeziwe, izinzuzo ezengeziwe.
Okhiye bokuthuthukisa uhlelo lokusebenza ku-App Store
Kuzo zombili i-App Store kanye ne-Google Play Store, kunemithetho ethile eyisisekelo okufanele ilandelwe ukuze uzuze ukubonakala okuphezulu futhi, njengomphumela, uqongelele ukulanda okwengeziwe kanye nenzuzo. Lawa alandelayo:
- Khetha a isihloko esifushane nesifanele. Ochwepheshe bacabanga ukuthi ubude bayo akumele budlule izinhlamvu ezingu-30 futhi kufanele buqukathe igama elingukhiye eliqondiwe.
- Faka i- isihlokwana, okungaba yinde futhi kufanele kunikeze incazelo efanele yalokho uhlelo lokusebenza olunikeza abasebenzisi balo.
- Idizayini a isithonjana esilula, esikhangayo nesinenjongo. Lokho kungabonakala kalula ngokubuka nje.
- Sebenzisa i- amagama angukhiye alungile. Alingana nama-hashtag, amagama angukhiye asiza abasebenzisi ukuthi bathole uhlelo lokusebenza ekuseshweni noma ngokuqukethwe okuhlobene. Sincoma ukusebenzisa amagama anjalo ngokwemvelo kuso sonke isihloko, incazelo, nokumaka kwe-meta yohlelo lokusebenza ngalunye.
Ezinye izinto ezizoba nomthelela omuhle uma kuziwa ekumiseni kahle uhlelo lokusebenza ukungeza izithombe-skrini ezichazayo ngokwanele noma kufaka phakathi ividiyo yesethulo enyusa iphesenti lokulandiwe.
Konke lokhu kubonakala kusobala kakhulu futhi kulula, kodwa ukwenza lezi zenzo ngendlela efanele nangempumelelo akulula ngaso sonke isikhathi. Ngakho-ke, esikhundleni sokunikela ngemizamo nesikhathi okungenzeka singenaso, kukhokha kakhulu phendukela ezinsizeni zesikhungo esihle se-SEO esikhethekile ku-App Store Optimization. Maduze sizobona ukuthi izoba nkulu kangakanani inzuzo yalolu tshalomali oluncane.
Kungani ukuthuthukiswa kwe-App Store kubalulekile?
Ukuchaza i Ukusebenziseka Kwesitolo Sohlelo Lokusebenza le nkulumo ivame ukusetshenziswa "i-SEO yezinhlelo zokusebenza", nakuba lokhu kuwukuqhathanisa okungaqondile. Imiphumela kanye nemiphumela esizoyithola nge-ASO idlulela ngalé kokumane nje sithuthukise isimo. Ngokwesibonelo:
ukonga ukukhangisa
Ukuphromotha uhlelo olusha lokusebenza ngokuvamile kuhilela ukusetshenziswa okubalulekile ekukhangiseni. Ekuqaleni, kufanele wenze uhlelo lokusebenza lwaziwe, futhi lena indlela eshesha kakhulu. Noma kunjalo, nge-ASO ungafinyelela isikhundla esihle ngokwemibandela ye-organic, ehlala isikhathi eside kunokukhangisa, okuzohlala kukhawulelwe enkathini ethile yesikhathi.
Ikhwalithi nesithombe sochwepheshe
Omunye wemiphumela etholakala ekusebenziseni isu Lokuthuthukisa Isitolo Sohlelo Lokusebenza elizinzile ngokuhamba kwesikhathi ukuthi sizokwenza gcina yonke idatha, ulwazi kanye nezici zohlelo lokusebenza olusha njalo.
Kubandakanya nokusabela kanye phendula ngokushesha emibuzweni yabasebenzisi namazwana. Kuyindlela engcono kakhulu yokuthola amaphutha futhi uwalungise, kanye nokusebenzisa amathuluzi afana ne-Google Play Console. Ngamafuphi, izenzo ezihloselwe ukuthuthukisa ikhwalithi yohlelo lokusebenza nokuhlakulela isithombe esibucayi nesomsebenzi.
Ukwengxenye
Umsebenzi omuhle wokuthuthukisa nakanjani uholela ekuhlukanisweni kohlelo lokusebenza ngokusekelwe kuzithameli ezihloselwe kuzo. Lokhu kuzoholela ekutheni uhlelo lokusebenza luzoboniswa ngokwemvelo kubasebenzisi abangaba khona okufanayo. Ngamanye amazwi, ngokusebenza kahle kakhulu kanye nesikhathi sokugcinwa ngabasebenzisi, okuzonikeza izimpawu ezinhle zolwazi lomsebenzisi kuma-algorithms esitolo sohlelo lokusebenza.