There are multiple social networks with very different objectives and audiences, and one of the most misunderstood but current is called Pinterest. Its almost exclusively visual proposal, its organization in folders and its millions of images can scare the user away. But by learning how to use Pinterest you can get an excellent tool to drive traffic to your website.

In this post we are going to tell you how to take advantage of Pinterest to position your blogattract new readers and potential customers. How to create a board, what pin ideas are and the best strategy to start positioning and thinking about your content. Starting from the basis that Pinterest is a web tool where the image and the organization say it all.

What is Pinterest?

The Pinterest platform is often confused with social networks like Instagram or Facebook, but in reality works more like a search engine. It is a platform to perform searches from images. You can also post photos, videos or comments, but the ultimate goal is to find similar ideas and elements starting not from concepts, but from images. Browsing through the many Pinterest posts you will find inspiration for all kinds of activities.

Already in its name we see some of the keys to its operation: pin (pin) and interest (interest). The platform is like a gigantic virtual cork board where we mark what catches our attention and perhaps inspires us in the near future.

How to use Pinterest? What is a pin?

For use Pinterest correctly and take advantage of it, what we need is to organize our likes from pins or thumbtacks. A pin is an image that may or may not have text. It serves as a link to a website, a social network or even a blog or a YouTube channel. When you search on Pinterest, you will see thousands of pins, and you can open the one you like the most to access a site where they will talk about that topic.

Unlike a traditional search engine like Google, on Pinterest all results have images. It is the most visual search platform of the moment. Possible actions against a pin we like include:

• Access the site of our interest and visit it.
• Save the pin to a board for future reference.
• Consult the site of our interest, and also save it on the board for future rereading.

There are also Idea Pins, which are similar to Instagram stories or Facebook, but they remain forever in your account. They do not disappear after 24 hours. Short videos are uploaded there showing some specific action and inviting the user to learn more about the content of each account.

Organizing your content, boards

When learning how to use Pinterest, we will surely come across the concept of boards. In this case, we are talking about an organizational structure for the publications and content that we are sharing. The boards serve to give it a more comfortable structure from the visual point of view. to the multiple proposals that inspire us and we like on Pinterest.

The goal is to combine related topics and leave out those that have nothing to do with it. If you enjoy remodeling furniture and botany, you can put together two different boards to better organize the proposals. Furthermore, each board can have sections dedicated to specific aspects, or even sub-boards.

How to use Pinterest step by step

You can select a business account (for business) or a Personal account. Both are free accounts, the difference is that a Business account allows you to view statistical data and advertise. We'll go through the signup process with a business account, but the steps are similar if you want the personal account.

From the official Pinterest Business page we will select the Create Account button. We will have to put our age data, email account and a password. Then they will ask us for the name of the company or brand, indicate if we have a website, country and preferred language. A menu will appear to select the activity of your company. If the specific niche is not listed, you can choose “Other”. They are very basic categories (Beauty, Fashion, Travel, Health and fitness).

The platform will then ask you what the purpose of your Pinterest Businesses account is, and you can choose up to three from a list that includes:

• Boost traffic to your website.
• Sell ​​more products.
• Generate more leads in your business.
• Increase the recognition of your company or brand.
• Create content on Pinterest to attract an audience.

Other questions included in the registration process include whether you want to use paid advertising, you can choose "I haven't decided yet", and the possibility of Introducing your brand to incorporate other more specific contact information with your company.

create pins

In order for your Pinterest account to be useful and attract other users, you must create the image and the explanatory text. There are different design, photography and image applications that help you generate attractive publications, but one of the most versatile is Canva, which is also free. The app even has a wide variety of pin templates made available by other designers.

The option Pin for Pinterest in Canva takes you to a gallery with these templates already designed for you. You will be able to make changes in the font size, colors, font and create personalized publications, but starting from an easy to edit template.

In Canva you can also create your template from scratch by selecting the option Create a design and then Pin to Pinterest. The app provides you with different tools, in the form of photo frames, lyrics and much more. You incorporate your image, you give it the desired format and you already have your template ready to create pins.

Back on Pinterest, for upload the new pin we go to the Create option – Create Pin and we will upload the image we designed in Canva. For better search results, write an eye-catching title, a good description, and embed the link. Pinterest lets you choose an immediate post or schedule the date and time. This last alternative can be useful if you create many pins and want to publish them spaced out.

How to use Pinterest: create boards

For learn how to use Pinterest correctly, we must know how to incorporate boards and organize them. On the page where we upload a pin, we have the option to Choose the board. By selecting this option, you will see both the boards you have and the option to create a new one. You have to give it a reference name, and when you post the Pin, it will go directly to this board. The idea is to generate boards that serve as categories in which you add related content. For example, a pin about Spanish food. You can name it “Platos de España” and incorporate your recipes.

Conclusion

Pinterest is a interest search platform and publications through images. It incorporates many aspects similar to those of a social network, but focuses its attention on attracting traffic to the content that you are generating. Very visual, with simple configuration options and statistical alternatives to improve your positioning. Start building your own marketing strategy with eye-catching posts and inspiration.