The advertisements and subscriptions of Meta services have a new tool. Starting with the new Facebook and Instagram rates there will be monthly subscriptions to remove ads on social networks and make navigation more versatile.
Among the new features that include new Facebook and Instagram rates They vary if you register in the apps or through the browser. We tell you how this new system works and what its main functions are to bring the ad-free experience closer to the two most used social networks.
New rates on Facebook and Instagram and change in social networks
The traditional paradigm and functions of social networks seem to be undergoing a strong change due to European regulations. The legislative evolution in European territory forced Meta, the parent company of Facebook and Instagram, to incorporate a special payment subscription option. Thus, users will be able to use and enjoy the social media experience without advertising. It is also a strategic change regarding platform monetization, seeking to adapt in the best possible way to regional regulations that change dynamically.
For starters, we can save a few euros if we pay directly from the Meta website. The new subscription is understood when we explain the legal terrain in which the app operates. He European Data Protection Committee (EDPB) has been monitoring Meta for some time because of its contracts with users. Specifically for the relationship between the Meta / User contract in relation to advertising. Under European law, personalized ads used by Meta are illegal.
Before this ended up appearing subscription mode, the EDPB issued a ban on personalized ads on Meta. Now, with these new Facebook and Instagram rates and subscription measures, social networks would be complying with the established legal requirements.
Remove ads completely
Meta leaves you remove ads completely on both social networks with a 2×1 offer. This subscription can be carried out directly from the Meta account, and not from the Facebook or Instagram account in particular. It is a form of subscription exclusive to the web, not suitable for apps on Android or iOS.
- If you eliminate advertising on Instagram or Facebook from iOS, the price is €12,99 per month.
- If you eliminate ads on Instagram or Facebook from Android, the price is €12,99 per month.
- From the Meta website, you can eliminate advertising ads in both apps at the same time for €9,99 per month.
How to subscribe from the app on iOS or Android?
In European territory, the new Facebook and Instagram rates are beginning to appear in stages in different countries. When you open the application, a message may appear inviting you to subscribe and explaining how it works. Otherwise, you can do the manual subscription from the Meta account center in the settings section. Not all users will have the option automatically, since this new modality is expanding recently.
Subscription from the web
In the case of web subscription, this is the most recommended. It costs only €9,99 per month and offers both social networks without ads in a single subscription. You can do it from a web browser on your computer or on your mobile phone or tablet itself. As long as it is done from the web version, the subscription service will work on both social networks.
Why is there a difference in price?
The discount on the final price is due to the 30% commission that Apple and Google maintain for apps that are downloaded from official stores. By using their platforms to process the payment, they keep an additional 30% on the subscription price. Meta, as well as other companies, tries to amortize that commission with a higher price in the apps compared to payment through the web platform.
The future of Meta subscriptions
Another application that is part of the Meta world is WhatsApp, the most used instant messaging app in the West. Although the app is free, strong rumors have recently begun to emerge regarding the introduction of a subscription model here as well. Competition with Telegram and Signal, which offer free instant messaging, makes the expansion of this business model on WhatsApp more difficult.
Conclusion
Currently the Meta business model is turning to subscriptions to comply with current European legislation. With this subscription type, users will be able to use social networks without personalized ads appearing. If you opt for the free version, the user must give consent to the ads. Except for these features, the app service will remain the same.