On TikTok you can create, share, and discover short videos. There is an infinite amount of content on this Chinese social network: dances, challenges, tutorials, comedy, fashion, education, you can find everything. The TikTok app uses an artificial intelligence and machine learning algorithm to personalize each user's experience and content.
That is to say, shows you content that adapts to your interests and preferences. His algorithm is one of his best kept secrets to achieve rapid expansion of the social network and vitalize trends around the world.
How the TikTok algorithm works
This is more or less how the TikTok algorithm works: This examines the videos you've watched, shared, or interacted with. above, to understand what you like and are interested in. Consequently, it displays the personalized content.
In addition to analyzing your recent activity, the TikTok algorithm also takes into account the information in your profile. For example, your age, location, language and other demographic data to further tailor the content it will show you in the For You section.
The algorithm continually learns and adjusts itself. based on user feedback. The more you interact with the platform by liking, commenting, sharing, etc., the more information it has to refine its recommendations.
But sometimes it can happen that you don't like it what TikTok recommends to you. Maybe you have noticed that the content has become very repetitive. This is because the app has fallen into a content bubble by showing similar videos over and over again. This is known as a bubble filter.
So that TikTok stops showing this type of content repetitive, it is advisable to restart the algorithm so that it learns about our tastes and preferences to recommend similar content to us again. If you don't know how to restart the TikTok algorithm, we will explain it to you.
Reset the TikTok algorithm in 3 steps
Resetting your recommendation algorithm on TikTok can help you have a fresher experience on the platform. By doing so you are deleting your interaction history, so TikTok can learn about you from scratch again.
The reset process is quite simple and will only take you a few seconds to complete as you only have to follow three steps.
- Go to the section 'Profile' and press the 3 lines icon in the upper right corner.
- Choose 'Settings and privacy' and later 'Content preferences'.
- Choose "Update 'For you' feed' and confirm that you want to reset your algorithm.
After restarting your algorithm, you will start seeing brand new content in the 'For You' section. You can discover new creators and topics on TikTok.
Customize recommendations on TikTok
TikTok can learn about your interests and show you relevant content, but sometimes you need better control what you see. Through the customization options you can block certain themes, words and configure your preferences.
Filters like 'Restricted mode' and block keywords allow you to avoid content you don't want to see. You can also manually tell TikTok which videos you're not interested in at all.
If you want, you can even turn off personalized recommendations altogether. To personalize your experience, follow these 5 steps:
- Go to 'Settings and privacy'> 'Content customization'.
- Touch'Restricted keywords' to block content with specific words.
- Activate 'Restricted mode' to limit suggested videos with certain topics.
- If you don't like a video, you have to click on 'Share on' and then choose 'I'm not interested'so that it does not recommend similar topics to you.
- You can turn off 'Personalized Feeds' if you don't want recommendations based on your interests. This will show only popular content. To do this, look for the option 'Custom feeds' within 'Content Personalization' and turn it off. From this moment on, it will only suggest content based on your geographic location.